How to select products through Amazon data? Use product reviews, browsing and other information on the Amazon platform to understand the performance and evaluation of all products in a certain category. For example, if a product has a certain number of reviews on the Amazon platform, you can judge whether the product is competitive on the competitor’s listing based on this situation.
After analyzing the browsing situation, buyer comments and purchase quantity of the platform listing, you can predict which products have greater market potential but less competition, greater market demand but may have high prices.
For those products that are competitive but have no sales or have no sales but are not affordable but may have high profits, you can consider whether to invest in them.
For example, if a product in a certain category has good sales but no price advantage, but has a large profit margin, you can consider whether to invest in it.
1. Select the keywords you are interested in from the Amazon search box.
Because Amazon’s search function is open to everyone, the selected keywords, to a certain extent, represent the needs of potential users. It is generally recommended to search in English, because Chinese is relatively expressive, but Chinese is not. When selecting keywords, you can appropriately use some related keywords that are highly correlated with the product and have a certain profit margin or market potential.
2. Select products by analyzing relevant product data.
(1) Data analysis of the Amazon platform. Through analysis, you can understand the sales changes in each category, and then analyze which products have good sales and which products have poor sales, and select products based on these data.
(2) Statistical analysis of Amazon sales product categories. By summarizing the sales of various categories of products sold on the platform, you can get the desired information. Among these products, you can find products with good sales and moderate prices, and then decide on the category to invest in based on these data.
(3) Statistical analysis of Amazon’s best-selling product rankings. By ranking each best-selling item in this category, you can know which items are the most popular and in greatest demand on the market.
Analyze the product through the relevant data of the product. If there are keywords that meet the market demand, you can enter the keywords in the search box. If there are keywords with good sales, you can enter the keywords in the search box to search, and filter out products with greater market demand through data. If you already have a certain degree of popularity in certain categories, you can use the search function on the platform to analyze some related products.
Third, you can view the listing of related products and determine which products you want to choose based on the listing data.
Based on the various data of the product in the listing, judge whether the product is suitable and whether it meets its own product positioning. By analyzing the comments, sales, number of reviews and average price in the listing, you can see whether the product can become a successful hit product. By analyzing the number of comments, selling price and average value, you can see whether the product is competitive.
This is how to select products on Amazon through data. From the data on the Amazon platform, you can see how the products of different categories on Amazon perform. Through Amazon data, you can analyze and predict the market demand and price of each category, so as to find products that meet the needs of the target market.