Regarding the Amazon apparel selection skills, for most novice sellers, they do not understand the product selection of Amazon apparel categories, and do not know how to start with apparel. The first is the selection of apparel products. Different subcategories represent a lot of different spaces for apparel categories.
For example, women’s clothing category: mainly represents the relatively large market capacity of women’s clothing category; men’s clothing: mainly represents the men’s clothing category corresponding to some subcategories in the men’s clothing market; women’s shoes: mainly represents some subcategories of women’s shoes and women’s bags industries; men’s clothing: corresponds to the men’s clothing industry, as well as men’s shoes, men’s bags and other subcategories, etc.
The selection of clothing products is a very large market, and it occupies a very important position in the e-commerce industry. When we make product selections, we need to pay attention to the following Amazon apparel selection skills.
1. Find different products by segmenting the market
2. Make different price positioning according to different groups of people
3. Do not choose complicated categories
4. Do not choose products that are too small
7. Avoid overpricing products, otherwise it will affect buyers’ desire to buy, etc.
8. After ensuring that there are no problems with the above points, you can start selecting products.
9. In addition, it is necessary to remind everyone that Amazon’s clothing category is composed of different categories, such as women’s clothing + men’s clothing + women’s shoes/women’s bags, etc.
10. The quality requirements of clothing products must be high, so as to ensure the safety of users during use;
11. The price of clothing should be moderate, otherwise it will affect the sales of the store;
12. The quality of clothing products must be good to ensure that buyers will not be dissatisfied with the products after use.
13. The fabric selection of clothing, whether to choose pure cotton or polyester.
14. The judgment of clothing design style, whether it is niche or mass.
15. The size setting of clothing, is it standard size or plus size.
16. Analysis of the target audience of clothing. People of different age groups have different aesthetic tastes, and analysis needs to be conducted based on actual needs.
The most important thing here is to pay attention to the differences in the appearance of clothing. After all, most female consumers still like products that look good and can show their unique temperament. The above is all about Amazon clothing selection skills.