Overnight, big data “rises”, and all industries are talking about big data. It is the process of accurate data and reasonable data analysis and finally applying it to the required business. Taking the operation of AliExpress stores as an example, sellers who can operate AliExpress stores well must have made good use of AliExpress data.
1. Functions of AliExpress Data
Real-time storm, store overview, store traffic source, store decoration, and product analysis.
2. Refined product analysis
AliExpress data analysis section-AliExpress data-product analysis path;
The indicators displayed are important indicators to measure the quality of your product. Sellers need to pay attention to: search exposure, product page views, product page visitors, search click-through rate, browse-order conversion rate, average stay time, number of times added to shopping carts, number of times added to favorites, etc.
3. Transaction Overview
Observe the data in a cycle of 7 days (avoid the high fluctuation of single-day data affecting the overall data judgment), the golden formula is as follows:
Payment amount = number of visitors * browsing – payment conversion rate * customer unit price
4. Example analysis of categories
Backstage—Data Vertical and Horizontal—Click Industry Intelligence–Select Category;
Time Selection—Sub-industry Analysis (countries and regions with large traffic), you can see the search index of the sub-industry. According to data analysis and comparison, the higher the category traffic, the more competitive the industry.
5. AliExpress On-site/Off-site Tools
1. On-site–Data Vertical and Horizontal, use charts for more intuitive analysis;
2. Off-site–Understand the market situation.
1) See what kind of products overseas buyers search for;
2) What are the hot-selling products.
Six, effective and commonly used main picture optimization
1. Check the effect of the creative main picture of the through train;
2. Sellers—Analyze the most popular colors in the market;
3. Buyers—the most popular colors;
4. According to the colors analyzed above, make corresponding adjustments and optimizations to the main picture, which will also increase the click-through rate to varying degrees;
AliExpress has many vertical and horizontal data functions, and it is also necessary to cooperate with marketing analysis to put products on the shelves and modify them. Through data analysis, the categories of goods and the colors of big data photos are rectified, and more product marketing is done.
Summary:
1. The optimization of the main picture is to increase the click-through rate to varying degrees
2. Understand the use of tools inside and outside the site
3. The data can show the transaction overview, and adjust it immediately according to the content
4. Investigate and study suitable and hot-selling products
5. Learn to study the data comparison library in the background of AliExpress, which can compare data more intuitively