First of all, we should know that Italy is one of the fastest growing e-commerce markets in Europe, with an online shopping population of 19 million, which is one-third of the total population of Italy. Although Italy is an emerging market, its e-commerce scale has reached 36.4 billion euros in 2020. Seeing these data, many cross-border e-commerce platform sellers have begun to settle in, but how should a new market make the right decisions in operation and management, and how to take the lead in the competition? This is a question that sellers who have settled in the Italian market are thinking about. This article will analyze the product selection problem in the Italian market for all cross-border e-commerce sellers.
First of all, is the design style system suitable? Italians like gray and green in color, and the Nordic IKEA style system. There should not be too many errors in product selection. Then Milan is the global fashion center. Therefore, seeing this design style is popular around the world, when selecting products, look at the surrounding fashion products, and there may be some style systems that meet the requirements. In addition, Italians like football teams and bicycles very much. Sellers can develop peripheral products around this point, which is also a very good choice.
Does the product have an advantage in practicality? Most of the general product functions are the same, but if there are some products that other merchants do not have or upgraded, I think this is applicable no matter which country the product is selected, and the product has outstanding advantages, and the profit will not be too low. Merchants need to strive for excellence when selecting products. Some detailed items are likely to be creative new products that change the market.
For some multifunctional and complex products, after-sales service issues have always been a difficult problem for cross-border e-commerce export foreign trade, especially for small and medium-sized merchants. Therefore, they must be fully considered in the Italian site. Of course, Italians are still very friendly. When doing Italian sites, the comment rate and email replies are very high, and they will clearly give different suggestions for the products. Therefore, if the service on the Italian site is relatively high-quality, it will increase brand stickiness. I think it will be easy to produce on the Italian site.
Finally, when selecting products for the Italian market of cross-border e-commerce, in addition to understanding the preferences of Italian users, there must be certain requirements for the practicality and sophistication of the products. Of course, after-sales service is also very important. Italian consumers attach great importance to the first impression, and sellers should pay attention to this.