The Ebay platform will regularly evaluate the seller’s rating, and the rating is proportional to the seller’s service quality; if the Ebay reputation is zero, the seller with a too low rating may face the embarrassing situation of being restricted from listing or having his account frozen. The seller’s rating is closely related to the seller’s reputation. There are usually three types of seller ratings: Top Rated, Above Standard, and Below Standard.
Top Rated: Consumers can enjoy a good shopping and service experience in stores of this level. Secondly, the store also needs to meet special and subtle standards, and the seller’s reputation is extremely high;
Above Standard: Meet the basic standards of the Ebay platform, basically meet the basic service needs of consumers, and the seller has a high reputation;
Below Standard: If the Ebay seller does not meet the minimum requirements, the seller’s reputation is close to zero.
If the Ebay seller’s reputation is too low or the rating is too low, it will affect the account activity;
The seller’s reputation is closely related to the rating performance score, and the reputation can be improved in three aspects.
1. Transaction defect rate; Transaction defect rate refers to the number of orders that the seller fails to complete the delivery status on time after the buyer confirms the order. The possible reasons are insufficient inventory or the seller cannot deliver the goods normally. In order to make up for the transaction defect rate, it is necessary to maintain sufficient inventory of goods. In order to prevent insufficient inventory, sellers can use the replenishment function of “Ebay” to replenish insufficient inventory in the sales center in time.
2. There is a clear product introduction for the goods sold by the seller. Consumers can know the goods by viewing the details page. The terms of consumer returns or payment transactions for products need to be indicated. If consumers encounter pre-sales or after-sales problems, they should be helped to solve them in time, which will improve the seller’s service quality, improve the seller’s performance score, and enhance the seller’s credibility.
3. Delayed delivery. The seller fails to deliver the goods on time within the agreed delivery time, which causes the buyer’s bad shopping experience. Therefore, after the buyer pays the payment, the seller should send the goods within a reasonable delivery time to prevent an excessively high delayed delivery rate. On-time delivery is also very beneficial for sellers to obtain qualified performance scores.
The factors affecting the seller’s reputation on the eBay platform, rating performance scores, etc., are all designed to create a sense of competition among sellers, to allow consumers who trade on the eBay platform to experience a better consumer experience and service experience, to prevent the emergence of sellers who do not pay attention to the reputation of their own stores, and to better protect the interests of consumers. The higher the reputation of the seller, the greater the consumer transaction volume. Sellers with zero reputation may face a very dangerous situation. Preventing sellers from having zero reputation is also a very important learning process for sellers.