Google Trends, which is what sellers often call Google Trends. It is a research and processing tool launched by Google. It studies a large amount of search information through the Google engine every day, telling users the frequency of a certain keyword displayed in the Google search engine at different stages and its related statistical data. This video mainly helps everyone understand the use of Google Trends from two aspects: introduction to the basic functions of Google Trends and using Google Trends to select products on Amazon to achieve the desired purpose.
1. Introduction to the functions of using Google Trends.
The composition of Google Trends is very simple. The main and most important functions are three: 1) exploration, 2) hot search terms, and 3) annual hot search list. These contents can be viewed in the left menu bar, and there are corresponding shortcut entrances on the homepage.
The first is the exploration function. Sellers can freely enter the keywords they want to query in the search box. Taking dress as an example, sellers can see four restrictions: region, time, category, and filter URL:
The region defaults to the United States. Sellers can also choose the regional market where the seller is engaged. Most of the world’s basic regions can be found here. For merchants using overseas warehouses, this can be more targeted to choose overseas warehouse locations for distribution to save corresponding logistics and transportation costs.
Time is the time period when the seller checks the keyword trend. By observing the trend changes in different time periods, the seasonal changes of keywords can be understood. This is also an important reference condition for Amazon product selection. The seller will elaborate on the specific content in the later content.
Categories can help narrow the search scope. Take dress as an example. If the seller is engaged in the sale of dresses, he can shop for categories, which can eliminate the interference of other unnecessary information and make the information obtained more accurate.
Sellers can choose to view search trends on Google search, image search, news search, Google shopping and YouTube search. Taking the sale of dresses as an example, sellers can focus more on the impact of Google shopping trends on marketing strategies. Sellers can also compare different products or brands together, or compare different keywords of the same product, so as to help sellers determine which products are more popular in the market or which keyword has a higher search rate. This is an important help for sellers to place advertisements and optimize SEO.
Below the keyword search trend, sellers can also see the popularity of the keyword in the area and different sub-areas where the seller is searching. If two or more keywords are selected for comparison at the same time, the data of different keywords will be displayed separately. Below the search popularity are related topics and related queries related to the keyword. You can sort by the two data of search volume increase and popularity.
Related topics refer to the topics that users who searched for the keyword also searched for. You can view them by the following indicators:
Hot: The most popular topics. Google’s ranking logic calculates scores based on relative proportions: the most frequently searched topic gets 100 points, the topic with half the search frequency gets 50 points, and so on.
Rising search volume: The related topics with the largest increase in search frequency since the previous time period. Topics marked as “surging” may be new topics with a recent increase in search volume.
Related queries are similar to related topics. They are all related queries that users who have searched for the keyword have recently searched. With the help of these related information with the fastest increase in search volume and the most popular, sellers can better expand related categories and select keywords for SEO marketing articles in order to obtain better marketing communication effects.
The second is hot search terms. Google Trends will display the daily keyword hot search list. You can also view real-time keyword search trends. Different keywords will display the corresponding search volume. You can also choose which regions to view the hot search keywords. Click on a keyword to view the related news of the keyword. Click again to view the detailed information of the keyword in the exploration, that is, the time trend, search popularity, related topics and related queries of the keyword. Similarly, you can also select 2-5 keywords for search data comparison and analysis.
Finally, there is the annual hot search list. Google’s annual hot search list is the hot search keywords of different sections in the entire Google big data in different years. The default display is the information of last year, and the year can be adjusted manually.
Keywords can be viewed by different countries/regions. The default display is the information of the United States region. You can choose freely. Keywords will be classified and arranged according to themes such as search, news, people, actors, and art. Similarly, after clicking on a keyword, you will enter the exploration page of the keyword and view detailed keyword information.
II. Introduction to product selection using Google Trends.
Google Analytics can be said to be a super easy-to-use free product selection tool that Amazon friends must master. Before deciding whether to choose a product, sellers must first determine whether the product is hot in all the markets where the seller has placed it. At this time, the seller can enter the core keywords that the seller wants to query. Here, we take summer dress as an example. Of course, the country and region here should be selected according to the seller’s target market. After entering, the seller can clearly see that the search volume of summer dress will soar every summer. Sellers can select styles and prepare stocks in advance according to the search trends of previous years to grasp the best sales time.
For sales trends, it can be understood that the larger the search volume, the greater the market demand. If the search volume soars in a short period of time, it means that the market demand is very urgent. Similarly, when selecting products on Amazon, sellers should also avoid some festive and seasonal products, such as Halloween products. At other times other than Halloween, they will enter the off-season for sales, and there will be basically no search volume, which is not conducive to the long-term and stable development of the store.
Similarly, if the seller is entangled between different products, he can use the comparison function of Google Analytics. The seller uses two very obvious keywords as an example here. The seller compares autumn dress and summer dress. Sellers can choose different keywords according to business needs. Sellers can clearly see that the search volume of summer dress in summer is dozens or hundreds of times that of autumn dress. In this way, sellers can analyze which products are more popular in the target area and have higher market demand, so as to select potential hot products.
In summary, Google Trends is a powerful data analysis tool that can help sellers understand users’ search behavior and interests on search engines. By analyzing keywords, you can grasp the hot spots of the market, optimize the content of the website, and improve your competitiveness. I hope this article can help buyers better master the use of Google Trends, so as to achieve better data analysis and marketing strategies.