How to use Google Trends to select products? The way to use Google Trends is actually very simple. We only need to open the Google Trends website, enter the search terms or topics on it to search directly. It can display the following information:
1. A curve chart of historical data.
2. Regional search heat – can be subdivided according to region or city.
3. Related topics and sorting.
4. Related queries and sorting.
These data can be downloaded, and there are three ways to download:
● Download data in CSV format.
● Embed data in the form of charts – provide JavaScript code for embedding and previewing desktop and mobile screens.
● Share charts on social platforms such as Google+, Linkedin, Facebook, Twitter, Tumblr, etc.
One of the key points of how to use Google Trends to select products is keyword research.
Keyword research and hot topic research are the two main functions of Google Trends. The keyword research function can play the following roles:
● Understand the performance of keywords in different countries, cities and at different times.
● Understand the main markets of keywords and products.
● Understand the topics related to keywords and further understand the audience characteristics.
● Compare the performance of different keywords in the same country and at the same time.
● Use specific searches to gain more insights.
Through the interface of Google Trends, we can see that in addition to the default Google web search, several specific search options are also provided:
● Image search.
● News search.
● Google Shopping.
● YouTube search.
Different search methods will generate different search data. If we need to obtain suggestions on images, news, Google searches, video creation, optimization, etc., we can directly use these search options.
One of the key points of how to use Google Trends to select products is hot topic research.
Hot topics are another important function of Google Trends. Hot search terms can achieve the following functions:
● Understand customer needs through hot search topics of products, customize relevant websites and marketing content.
● Determine seasonal marketing trends and create promotional content at the right time.
● Understand daily search heat and real-time search heat, and use the heat to do social marketing
In addition to analyzing by keywords, Google Trends can also be analyzed by theme. Let’s take glass bottle as an example. Enter glass bottle. The theme recommended by Google Trends is glass bottle. Pull down and we can see related topics and related searches. At the same time, combined with the actual product, we can find product marketing content that attracts customers’ attention. At the same time, we can also understand seasonal marketing trends through Google Trends.
Finally, through the specific analysis of Google Trends, the data obtained are very helpful for the optimization of our product description titles. Often, many people make mistakes due to their own empiricism and miss a lot of business. They feel that the effect is not as good as expected. Now, using the data of Google Trends and their own experience, we can more clearly understand a trend in the current market and make our products more attractive.