When a novice does not know what kind of traffic the product itself needs, the seller needs to set up automatic advertising to run the words to know which words are suitable for their products. Therefore, automatic advertising is a very good way to detect Amazon’s grabbing keywords. In addition to bringing more display opportunities to the listing, it can also find words with good click-through rate and conversion rate. Through the report of automatic advertising, you can see the search source of keywords, so as to filter out keywords worth investing in. It is generally recommended to run automatic advertising at the beginning. One is to detect whether there are any problems with the layout of the listing keywords. In addition, once a word with very good data is tested, this word can be used for manual advertising.
1. Matching type of automatic advertising
Match (Close Match)
When buyers use search terms that are closely related to your product to search, Amazon will show them your ads. Keywords are closely related, which is similar to the “precise match” keywords in manual advertising, but here is automatic advertising. Amazon grabs the corresponding keywords based on the content of the listing. Amazon automatic advertising requires sellers to set keywords that are highly matched with their products when writing listings. The premise is that the seller must be very familiar with his or her product, or have done enough market research on the product in the early stage and created his or her own keyword library.
Loose Match
When buyers use search terms that are not closely related to your product to search, Amazon will display ads. In fact, this is similar to the “broad match” keyword placement in manual advertising. This type can bring more exposure to new products. Amazon automatic advertising can provide data support for subsequent data analysis and advertising optimization.
Complements
When buyers view the product detail page that complements your product, Amazon will display your ads to them. No matter how Amazon changes its advertising form, what sellers need to do is still the same. First, they need to constantly study their own products and the products of their competitors. Second, they need to optimize advertising from the perspective of data, so that they can get the maximum sales with the least budget, and the saved advertising costs are likely to become your comparative advantage over other competitors.
Substitutes
When buyers view the product detail page similar to your product, Amazon will display your ads to them. This is actually the ASIN when we analyze the automatic advertising data report. Through big data analysis, Amazon automatic advertising will display your ads on other list pages or detail pages of similar products. Collecting and analyzing the data here can provide data support for the subsequent “manual advertising-product delivery”.