Follow-selling is a unique rule of Amazon. Only by understanding Amazon’s follow-selling rules can you be able to move forward and backward freely in future operations. This chapter describes in detail what follow-selling is, what are the benefits of follow-selling, and how to deal with follow-selling. I hope it will be helpful to sellers.
1. What is follow-selling
In Amazon’s regulations, the product listing belongs to Amazon rather than the seller, so different sellers can sell products on the details page of the same listing. For example, Wang created a product listing on Amazon. Li saw that Wang was selling well and bought the product. So there was a situation where two merchants shared a product link. All sellers who follow the sale share the product’s pictures, titles, five elements, and all traffic and exposure of this link. However, the follow-seller can only adjust the price, inventory, and product newness and oldness. If there are multiple follow-selling on Amazon, the seller with the Buy Box, that is, the shopping cart, will make more transactions.
2. The benefits of following sales for novice sellers
Because following sales does not require writing titles, making pictures, or writing five-line features. For novice sellers who have difficulty in early capital, it can save a lot of costs and reduce the difficulty of manpower Amazon. For novice sellers whose technology is not very solid, the operation is relatively simple, it is very convenient to put on and off the shelves, and it can be adjusted at any time. Because novices do not have much promotion costs in the early stage, and following sales does not require promotion costs, they can directly get the traffic of old links. For novice sellers, it is a way to quickly place orders and see results quickly. At the same time, you can quickly get traffic. When a new store has no traffic, you can follow the opponent’s products at a lower price. When you have a certain sales volume and your sales volume exceeds that of your competitors, you can grab the shopping cart. With a shopping cart, orders will come in continuously.
3. Benefits to buyers
Because the system of following sales leads to price wars among sellers, getting shopping carts at lower prices prompts buyers to buy their favorite products at lower prices. Benefits to Amazon officialsFollowing sales is a system launched by Amazon to encourage sellers to engage in healthy competition. This system can save buyers time when searching for products and improve their shopping experience.