The initial product selection of new Amazon sellers is very important. Some products are not suitable for new sellers. Because of the physical properties of some products and other reasons, it will add a lot of “troubles” to the initial operation of new sellers. Once these products are selected, it will not only bring risks such as funds and inventory to new sellers, but also impact the confidence of new sellers. The following are some selection categories that are not suitable for new sellers.
1. Be cautious about products around big brands.
Most big brands infringe, which is an eternal topic.
And on Amazon, operating products around big brands is the easiest to infringe.
Even if you are careful, the product may be swept away by the Amazon system.
2. High return rate.
For new sellers, the concept of cost is often weak.
When calculating costs, many sellers only calculate the costs of the first leg, purchase, promotion, FBA, etc., and do not include returns as an important cost.
That is mainly because the return rate of most products is low, so this part of the cost can be ignored.
However, if you choose a product with a high return rate, this cost rebate will be very important.
Which one is a high return rate, such as clothing.
This high recovery rate is related to the characteristics of the clothing catalog itself.
Before buying, the buyer cannot see the actual situation of the product.
There are significant differences in clothing sizes between Eastern and Western countries, so consumers will choose to return clothing that they are not satisfied with their size or other aspects.
The best way is to include the expected return rate as a cost expenditure in the cost structure.
3. Choose seasonal products carefully.
Take Amazon US as an example. There are many festivals in the United States every year, such as Halloween, Christmas, Thanksgiving, etc.
When choosing products, novice sellers should try to avoid buying such products.
Because the operating skills of the sellers at the beginning are very immature, some sellers don’t even know the basic operations of Amazon.
Many sellers need some products to practice, and if you choose seasonal products, once the season is over, the products are bound to be unsalable.
The storage costs will make you breathless for a long time, and you will either spend money to destroy them or spend money to transfer them to overseas warehouses, which is a headache.
Therefore, novice sellers should try to choose products that are not seasonal or have no holiday characteristics at the beginning.
This can achieve sales within a year and minimize the risk of wrong choices.
The above is the Amazon novice sellers’ guide to avoiding pitfalls in product selection compiled by the editor, I hope it will be helpful to you!