For Amazon sellers, Amazon advertising plays a vital role in getting clicks and orders. How to optimize advertising to achieve better results?
1. Reasonable settings
Use Amazon’s advertising settings to allocate budgets and control the budget within a specific range. Merchants need to consider display and keyword bids to ensure that the advertising budget is sufficient and can be displayed. Otherwise, the frequency of ad display is insufficient and the click-through rate cannot be converted into sales rate, which may affect the performance of the ad.
2. Match different types
Currently, Amazon advertising uses broad match, phrase match, exact match and negative match types to optimize positioning. Merchants cleverly combine these matching type options to get the most targeted, maximize usage, and reach buyers who are most likely to make purchases.
Using broad match types can enable the most users to contact the product. Descriptive words can be added before, in the middle or after the target keyword. Although broad match is not targeted enough and too broad, it can be used to improve activities and discover new keywords that may bring conversions.
Manual Matching
Test and create new ads through automatic targeting ads, test all the keywords in the market, and find out which search terms people are using to find your products.
But to create automatic ads, the settings are similar to manual ads. This ad is only for testing and should be run with the lowest budget. Let the ad run for a few days or longer, check the results to find the search terms that people often use to optimize your ads, and put the search terms with high search rate and accuracy into manual ads.
3. Accurate target keywords
The Amazon platform’s target keywords are accurate, which means providing relevant results for users’ searches. In order to avoid irrelevant ads, you need to show and prove the close relevance of Amazon’s product listings to your ads by adding target keywords in the listing copy.
4. The ad has a structure
The structure of the ad is crucial to the ad. If the ad is tightly structured, it will generate more clicks; if your ad structure is messy, then the ad may be triggered by the wrong keywords, resulting in unqualified clicks, causing your budget to be wasted, or wasting more money than originally invested. The same principle applies to products and related keywords. In order to achieve better sales, all merchants should pay attention to the above aspects