In practical terms, an independent website belongs to the seller, but on a third-party platform, you need to build your own website on the basis of a large platform, which requires continuous efforts, otherwise it is a hard-earned website to build and maintain, because when problems arise, all the content and data in it do not belong to you. So in practical applications, how should sellers operate and avoid detours?
1. Category
Like domestic e-commerce platforms, users enter the seller’s website for a certain purpose, so sellers should do a good job of category, so that users can intuitively see which products are available and can quickly find the required products. If you have no experience in this area, you can also refer to other mature platforms, choose categories related to the seller himself, and organize them in combination with actual products. It is generally recommended that you make three-level categories.
2. Title
In terms of product names, the title is not just a name. A bad title may even cause the seller to lose a large number of orders. Many start-ups write titles that are too vague, or cram all the content in, and write them in a particularly complicated way, which will cause users to be unable to accurately receive the promotional ideas that the seller wants to express. It is the same. If you don’t understand, learn. Refer to the high-quality products in the industry, imitate but don’t copy. You will naturally learn more.
But what core words should be included in the title: style, material, core words (propaganda characteristics, such as luminous, portable, soft, etc.), plus some modifiers to make the whole title coherent. In short, the meaning of the title is to simply and accurately introduce the seller’s products to customers.
3. Price setting
There is a recognized algorithm, which is to take 24% of the product, transportation cost, advertising cost, and profit. If the number of products is insufficient in the early stage, the simplest pricing method is 2 times the total amount of product and transportation costs. After a period of time, the seller continues to enrich the product, and it should be adjusted according to the product’s own attributes. Or refer to the pricing of peers. Note that the seller is advertising. If the price is too high, it will reduce the buyer group.
4. Freight
The transportation cost depends on the seller’s product. The large-volume product is calculated well. The weight of the single piece is the same, and only the quantity will change. If it is a customized product, the volume and weight are not fixed, you need to contact the international courier and have a general summary yourself. Make the main calculations without losing money. For very large and very heavy items, only special lines or sea transportation can be considered.
5. Picture settings
You can put the product LOGO on it without changing the domain name. Try to choose a clean background such as white or light color for the main picture. The attached picture at the end can be enlarged to show the product details and actual application scenarios, highlighting the advantages of the seller’s products. For all the text content written, be careful not to make English errors. Such low-level errors will make buyers very uncomfortable.
6. Theme
Different industries and different products should choose different themes. For example, for maternal and child products, choose bright and soft colors. Macaron colors are all better color combinations, and electronic products can be more technological. The overall planning of the theme will bring a good experience to users. Inconsistent color matching, different formats and sizes, even the sellers themselves will not have a good browsing experience.
In short, independent sites rely on the continuous operation of the sellers themselves. Even if they do well in the initial stage, they still need to continuously optimize and learn. After all, the experts who do better than the sellers are still learning. It is a truth that everyone knows that those who fall behind will be beaten. Therefore, caution and patience are necessary conditions for business success.