What are high-quality customers? In the foreign trade industry, it is nothing more than accurate customers. In the Internet era, foreign trade customer acquisition is moving closer to online. How to obtain accurate customers in the vast amount of Internet information is indeed a difficult problem. The following will share with independent station sellers how to develop high-quality customers?
1. Ask independent station sellers two questions first:
What kind of customer base do you want?
Where is the customer base?
2. Understand the fish pond theory
The fish pond theory is a famous theory in the marketing industry. It compares customers to swimming fish and the place where customers gather to a fish pond. Simple understanding: search engines, social platforms and forums are a big fish pond. Internet users (potential customers) are swimming fish. How to catch the fish you want (target customers) in this fish pond. If independent station sellers want to catch the fish they want (target customers), they must first clarify what kind of customer base they want and where the customer base is?
Find the fish pond To find high-quality customers, you must first make accurate customer positioning and think clearly about the two questions mentioned above. What is the customer like? Where is it? Only with a clear customer positioning can you formulate a correct marketing strategy.
There are many kinds of fish in the fish pond, and the number varies. Some have more grass carp, and some have more carp, so please find the fish pond where the target customers are.
For the foreign trade industry, fish ponds are nothing more than exhibitions, B2B platforms, foreign trade companies, customs data, overseas social platforms, existing customer resources, smaller and more accurate fish ponds, bidding websites, industry associations, and customer circles. Put the bait on these platforms to fish and see which fish pond can find the accurate target customers.
Introduce fish into the pond. Other people’s fish ponds are not as good as your own fish pond. If other people’s fish ponds change the rules of the game, sellers will be in trouble. Take other people’s fish ponds as the starting point, introduce fish into your own fish pond, form a private domain, master customers and rules, and through this link, customers are constantly coming.
Independent stations are a way to build your own fish pond. Independent stations enable sellers to have close contact with customers, establish connections with customers, facilitate understanding of customer needs, gain customer trust, operate and promote independent stations, introduce fish from other traffic pools into independent stations, precipitate customers, and raise your own fish. Sit back and reap the benefits. After introducing fish into your own pond, it is equivalent to sitting back and collecting fish.
Independent sites allow sellers to establish connections with potential customers. Sellers have complete and independent control over customer data and can use customer data for remarketing. Independent sites serve as a bridge to communicate with customers, understand customer needs, and facilitate the establishment of more effective marketing strategies. On the other hand, building an independent site is like building a brand. If the brand is well done, customers will transfer and refer to it, and you can make more fish. LianLian Cross-border Payment always pays attention to every little thing of the sellers, and in future articles, we will also bring articles on related aspects to help sellers operate better.