In China, when it comes to her marketing, many sellers shout that it is too much! The plans made with great effort and the activity plans collected are far from proportional to the actual transformation. I thought that as long as the product is good, the service is good, and the promotion is good, it can stir up a thousand waves, but it only turned over a few small waves. Why not change the battlefield?
While still rolling on the domestic e-commerce platform, some keen merchants have sneaked into Tiktok and made a lot of money. The most important thing is that the cost of these products is still too low! I have to admit that sometimes choice is more important than hard work!
The her economy has developed so fast, but brand marketing activities have not reached in depth. Isn’t this an opportunity for cross-border sellers? How can overseas brands conduct her marketing?
1. Join women-related topics
Brands should strengthen their understanding of Tiktok female users and pay attention to topics dominated by women on the platform. In addition, brands should be active on Tiktok, actively participate in the topic of women’s rights, directly understand the pain points of female consumers through messages and replies, and keep abreast of their thoughts and ideas.
2. Incorporate female values into the works
Women’s digital and marketing have never been shallow traces of time and cold skills, but the joy of growth and touching again and again. This is a collection of meaningful and courageous stories. When facing female consumers, strengthen the embodiment of advertising content, brand purpose and female values.
3. Make good use of Tiktok female creators
Tiktok has many female creators’ interests and expertise. They are actively engaged in fashion, games, automobiles, technology, business and other fields, and have strong creativity. Brands can cooperate with these female creators to influence the users in the circles they cover and reach more potential consumers.
Female users are the main body of global purchasing power. I hope that the things shared can help overseas sellers provide more ideas, better communicate and connect with global female users on Tiktok, provide them with better services, and better achieve self-growth!