Under the influence of economic globalization, the cross-border e-commerce industry has developed rapidly, and more and more people have chosen to engage in the cross-border industry. In particular, opening a store on a cross-border e-commerce platform is very popular among people. The Wish platform has become the first choice for many sellers because of its low entry threshold. If you want to open a store on the Wish platform, you must have a sufficient understanding of the platform. Today we are going to talk about what the Wish Enterprise Merchant Platform means?
The Wish Enterprise Merchant Platform is an e-commerce platform for corporate users, which mainly provides merchants and brands with opportunities and tools to sell and promote products. The platform allows corporate users to open stores on the Wish website, display and sell their own products, and attract more potential buyers through advertising and promotion services on the Wish platform. Through the Wish Enterprise Merchant Platform, merchants can expand their online business and trade with Wish users around the world.
As a platform, Wish allows merchants who comply with policies to provide and sell the best products at the best prices, and does not directly interfere with the transaction process. However, Wish cannot control the quality, safety, morality and legality of the goods sold, nor can it guarantee the authenticity and accuracy of the product listings, as well as the ability of sellers to sell goods and buyers to purchase goods.
In addition, Wish cannot ensure that every buyer or seller will actually complete the transaction, nor can it verify the authenticity of the merchant or buyer’s identity, age and nationality. The Wish platform supports communication with potential trading partners using available tools.
It should be noted that the Wish platform is not responsible for the content, including data, text, information, user names, graphics, pictures, photos, archives, audio, video, items and links uploaded to Wish by other merchants or external parties. Therefore, the use of the Wish platform and services should be at your own risk.
Advantages of the Wish platform:
1. Customers are concentrated in North America, and precise sales can be carried out after entering the market.
2. The mobile terminal has broad prospects, and a large number of transaction orders come from the mobile terminal, and it has great potential.
Disadvantages of the Wish platform:
1. Higher commission fees, and transaction fees and withdrawal fees must be paid.
2. The audit is strict and takes a long time, and the product quality requirements are high, and counterfeit products are particularly strictly checked. The audit cycle is usually about 2 weeks, and it may also be extended to 2 months. Violating the platform regulations may result in the risk of having your store closed or your account blocked. It is not recommended to sell infringing or counterfeit products.
3. The logistics delivery method is single, mainly self-delivery, and you need to contact the logistics yourself.
Wish platform is a cross-border business platform, a bridge connecting merchants and buyers. As a foreign platform, it has its own regulations, so sellers need to abide by the platform regulations when operating.
Wish merchant platform is actually a platform for businesses and buyers to conduct transactions, serving as a link between the two parties. Some merchants engaged in foreign business will use this platform, but because the platform has weak constraints on both parties, they need to be cautious when trading. Each cross-border e-commerce platform has its advantages and disadvantages, and what sellers have to do is to make the best use of their strengths and avoid their weaknesses.