The rapid rise of the cross-border e-commerce sector has attracted many sellers to the Temu platform, a cross-border e-commerce platform that has emerged in recent years. However, in order to achieve rapid development on Temu, sellers must have a deep understanding of the platform’s promotion channels to ensure that they can attract more traffic and customers. In this article, the promotion strategy of the Temu platform and the key steps of how to operate a store will be introduced in detail.
1. Temu’s multi-channel marketing promotion strategy.
1. Social media channels: Temu used a variety of social media platforms to attract customers during the cold start phase, including Facebook, Google, Ins, Tiktok and Twitter. By posting product scene displays, head influencer unboxing reviews and other content on these platforms, Temu successfully guided a large number of potential customers. In October alone, Temu posted more than 1,600 ads on Facebook, which shows their active investment in social media.
2. Affiliate marketing: Temu also acquires customers through affiliate marketing. They set up an “Influencer collaboration” entrance on the homepage of their official website, inviting bloggers, influencers and other alliance customers to assist in promotion, and providing rebate commissions as an incentive. Although Pinduoduo’s group-buying model has a general effect in the US market, Temu still seeks growth opportunities through affiliate marketing.
3. Traffic source analysis: According to Similarweb data, Temu’s traffic mainly comes from direct visits (about 44%), social media traffic (mainly from Facebook and Youtube, accounting for 21.5%), natural search (7.3%), paid search (16.2%) and display advertising traffic (3.5%).
Through a multi-channel promotion strategy, Temu successfully attracted potential customers to their platform, but this is just the beginning. Next, we will explore how to operate a store on Temu to achieve more success.
2. How does Temu operate a store.
1. Store and product positioning: The key to a successful store is to clearly define its positioning and product positioning. As a cross-border seller, you must first clarify your core consumer market, customer needs, store characteristics and competitive advantages. This is the foundation of the store’s success, and all marketing and operation strategies should revolve around these elements. According to different target markets, develop suitable products to meet the needs of different consumers.
2. Choose appropriate goods: Product selection is a key link in cross-border e-commerce business and directly affects sales performance. Before choosing goods, you must clarify your positioning, whether it is an import e-commerce or an e-commerce, whether it is selling food, electronic products, decorations, clothing, etc. It is recommended to choose a product life cycle of at least one year for subsequent product upgrades. In addition, pay close attention to market trends and the search volume of popular keywords to ensure stable supply, low cost, large profit margins, and avoid infringement issues.
3. Optimize keywords: Keywords play an important role in the search traffic of Temu stores. Although the platform usually provides some recommended keywords, these keywords may not be accurate. Sellers should take the initiative to study and master relevant keywords to increase the search exposure of the store. By setting keywords reasonably, more potential customers can be attracted.
4. Establish brand unity: On the Temu platform, a strong brand image can attract more customers. By unifying the brand, sellers can occupy a larger share in the market and increase customer loyalty. This requires building a brand and focusing on quality and service to enhance the brand’s reputation and recognition.
In summary, to be successful on the Temu platform, sellers need to make full use of multi-channel promotion strategies, while clarifying the positioning of stores and products, selecting suitable products, optimizing keywords, and establishing a unified brand image. Only on the basis of comprehensive consideration of these factors can sellers thrive on Temu, attract more traffic and customers, and achieve business goals. The successful combination of Temu promotion strategies and store operation methods will be the key to standing out in this highly competitive cross-border e-commerce market.