For new merchants to enter TikTok Shop, how to choose products to sell according to the business type, how to choose the form of live broadcast products, and how to operate live broadcast with goods are all crucial! The following will explain four common types of merchants and five types of product selection.
Four common business types:
1. Factory type
This type can set up a live broadcast scene in the factory and sell directly.
This type can tell consumers the identity of factory direct sales and focus on low-priced brands.
Advantages: Product wholesale shopping, sufficient supply, and price advantage.
2. Dealer type
The business type focuses on creating explosive products, taking advantage of the industrial belt, and having more room for choice in product selection.
This type requires a lot of product selection tests to meet customer needs.
Advantages: fast measurement, fast explosion, focus on product profits, and constantly plan explosion structure.
3. Brand type
Sufficient goods and a certain popularity.
Advantages: Reasonable planning of product price model, focus on product price model, focus on product price model SKU selection and scenario.
4. Marketing type
There is no commodity, but this type of selection space.
Suitable for selecting vertical fields and choosing high repurchase products to bring goods.
Advantages: Large-scale assembly, continuous innovation, selection of categories with strong repurchase, vertical fields.
According to the different attributes of the product, five types of product selection are summarized:
1. Spoiler model:
Products released before the broadcast.
First of all, consider why consumers want to enter the live broadcast room and choose well-known products as spoilers.
Use price advantages and specific words to attract consumers.
2. Fan-loving model:
Products that attract consumers to stay in the live broadcast room for a long time.
First consider why consumers want to stay.
Select products with high popularity, high frequency of use, cheapness, limited quantity, etc. as this type of product.
3. Hot items:
Products with the most orders.
Evaluate product quality, inventory, and logistics in advance to avoid too many after-sales problems affecting the merchant’s sales.
Four characteristics to consider when choosing popular products: low-priced, high-frequency, rigid-demand products; products with strong display; products with high market popularity; empathy products.
4. Profitable items:
The most profitable products.
Usually, they are sold in a “combination punch” mode to confuse consumers’ perception of prices, such as cosmetics + Before choosing a profitable item, you need to consider several small styles.
5. Exclusive items:
Unique products of the brand.
When a certain level is reached, rely on brand endorsement.