As the country opens its doors, more and more cross-border platforms emerge. As one of the cross-border platforms, is Lazada easy to do business with? How to do it?
Lazada was launched in March 2012 and is the leading online shopping platform in Southeast Asia. It has branches in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Lazada’s main target market is six countries in Southeast Asia, namely Malaysia, Indonesia, Singapore, Thailand, Vietnam, and the Philippines. Its platform has more than 300 million users, mainly engaged in 3C electronics, household goods, toys, fashion clothing, sports equipment and other products, and it has become the largest e-commerce platform in Southeast Asia in less than 7 years since its establishment.
So what is the market prospect of Lazada? Is Lazada easy to do business with? For sellers, choosing a suitable e-commerce platform is crucial. As a popular e-commerce platform in the Southeast Asian market, Lazada has attracted more and more Chinese sellers to go overseas with its Alibaba background and mature operating model. The advantage of this platform is that it is free to open a store, and the initial investment cost is zero. It is very suitable for sellers who have just entered the Southeast Asian market. In addition, its platform provides certain safeguards, and will not arbitrarily fine sellers, nor will it easily accept returns from buyers.
Lazada has been rated as the best e-commerce platform in Vietnam for two consecutive years. The evaluation of this award means that Lazada’s position among Vietnamese consumers has been consolidated. Lazada predicts that live broadcasting of the Vietnamese Spring Festival will become a new track in 2023. Lazada’s lazLive channel is also particularly favored, and various coupons can be issued directly in live broadcasts to stimulate consumption.
Is Lazada easy to do, and how should it do it? The first is product selection, choosing products with high profits and high repurchase rates to make profits; it should meet the needs of young people; the products should be small and light; consider uploading seasonal products. Through more research and browsing foreign social media, find potential hot products and trends.
Secondly, learn to use operational tools. Feed is a tool for the traffic module of the Lazada seller center to reach consumers for free. Merchants can reach consumers with diversified needs by publishing different types of feed content. PDP (Product Page Banner) is a tool that can increase product traffic and the traffic carrying capacity of private domain stores.
For those who want to do cross-border e-commerce, Lazada is undoubtedly a good choice. By understanding the basic meaning of Lazada, knowing the potential of Lazada and how to use this platform, you can develop more potential customers, explore more Southeast Asian markets, and make more transactions.