In the competitive e-commerce market, effective advertising is the key to attracting potential buyers and increasing sales. As one of the world’s largest online markets, eBay has a huge user base and advertising promotion platform. So how effective is eBay’s advertising promotion?
1. How effective is eBay’s advertising promotion?
In fact, in the early stages of advertising, the first few weeks are the key stage for data collection. If merchants can carefully create an excellent advertising setting, they will be able to witness obvious results in just 15 to 30 days. In addition, in order to obtain the maximum traffic at the lowest cost, it is crucial to deeply study and analyze the peak traffic hours in different regions. Different products may be suitable for different traffic time periods. Therefore, if you can promote applicable products at different time points, you will achieve seamless exposure and maximize order revenue.
2. What are eBay’s advertising promotion methods?
1. Promotional listings
Promotional listings refer to a way of promotion on eBay, also known as Promoted Listings. After using the listing promotion function, your products will be displayed on the search results page and related items section of the eBay site and marked as “sponsored”. Items are advertised only on eBay sites in the country/region where you choose to list.
Promotional listings charging model: The platform will only charge the corresponding advertising fee if a buyer clicks on the listing and purchases your product within 30 days. No matter how many times a buyer clicks or you change the advertising rate, the system will only charge the fee applicable to the buyer’s first click on the listing within the 30-day period. It should be noted that if you use the simplified version of the listing, you cannot change the advertising rate. In addition, if you accept the buyer’s bargaining, the final advertising fee will also be affected.
2. Brand advertising
Brand advertising is an efficient delivery solution designed specifically for branded products to improve advertising effectiveness. Brands with abundant marketing budgets often use eBay’s brand solution to optimize their listings. This solution is more in-depth and personalized. eBay provides some typical case studies on big brand advertising to understand the demand for this high-cost service. In particular, understand how large fashion and accessories brands work with eBay.
The above is the introduction to “How effective is eBay’s advertising promotion?” In short, eBay’s advertising promotion can bring positive results to advertisers. At the same time, user feedback shows that eBay performs well in advertising identification and protects users’ shopping experience.