In today’s Internet era, e-commerce platforms are developing rapidly. For online retailers, off-site promotion channels are the key to increase exposure and attract more users. As one of the world’s well-known online markets, eBay is also actively exploring a variety of off-site promotion channels to promote sales and increase transaction volume. So what are eBay’s off-site promotion channels?
Introduction to eBay’s off-site promotion channels:
1. Facebook group posting: Facebook group posting is one of the mature, effective and cost-effective marketing methods. It can cover a wide range of people, publish information in a timely manner, and is very suitable for products that are not expensive. Especially for the fields of home, mother and baby, toys, kitchen, outdoor products, etc., it is recommended to promote at a 50% or 60% discount.
2. Instagram celebrity posting: Instagram celebrity posting is similar to domestic Weibo. They run Instagram very well and have a group of loyal fans. Fans have a high degree of trust in the recommendations of celebrities, so celebrities have certain requirements for choosing promotional content, which is also a manifestation of responsibility to fans. Especially for new products without reviews, they are rarely selected. Although this channel can reach a large number of fans, celebrities usually only post once, which is different from posting multiple times in Facebook groups.
3. Posting on discount websites: Discount websites are websites that specialize in sharing and introducing various products. Some websites have even become the first choice for low-priced goods. On these websites, buyers can really save money, so they are very popular. For example, Dealnews and TechBargains in the United States have an astonishing number of active users per month, with more than 10 million people at peak times. Some discount websites have specific requirements for products. Some allow the promotion of new products, while others require product ratings to reach 3.8 points or above. The purchasing power of buyers on discount websites is generally stronger than that of Facebook groups, so you can consider promoting high-value products on discount websites.
4. Forum drainage: For example, forums such as Reddit and Dealsplus in the United States. This form of drainage is usually not as effective as the off-site promotion methods mentioned above, but it still attracts some buyers. These forums provide a platform for chatting and sharing, and can attract user attention through soft promotion.
In short, eBay’s off-site promotion channels include Facebook group posts, Instagram celebrity posts, discount network posts, forum traffic, etc. These promotion channels provide sellers with a variety of ways to increase exposure, attract users and promote sales. Although the effectiveness and applicability of each channel may vary depending on different business models, the combined use of these channels can maximize the visibility, popularity and sales of eBay stores.