A good product is the most important resource for cross-border e-commerce. If there is no good product, then everything will be zero. How to choose the right product is worth thinking about. Choosing the right product is more important than anything else!
How to choose the right product? It is difficult for new cross-border e-commerce sellers to choose products because they do not have enough experience and insights. Usually they stare at the hot-selling products on the platform, but cannot sort out useful information, and finally choose the wrong variety. The result can be imagined.
In fact, most individual cross-border sellers have problems in product selection and have no insights. Today I will share how to choose products correctly.
1. How to choose products
(I) Thinking before product selection
1. Whether the target product is just needed by the market
First consider whether the product is really just needed by the market and whether it is frequently used, rather than being dispensable. This will be more helpful for later promotion and realization.
2. Consumables with high frequency of use
Choose consumables with high frequency of use, which will make it easier to promote and users will be more likely to repurchase, thereby reducing promotion costs.
3. Cross-border logistics costs
Try to choose small, light and heavy products, control the freight cost, and preferably have overseas warehouses to reduce losses.
4. Clear product positioning
Clearly define the target users and positioning to generate the desire to buy. If the positioning is not clear, the traffic cost will be high and the conversion rate will be low.
5. Differentiated innovative products
On TikTok, innovative products have their own traffic, which can stimulate curiosity and are more likely to become popular when combined with the recommendation mechanism.
6. Target market capacity
Evaluate the online presence of similar products to determine the market capacity and competitiveness of the selected products.
(II) Specific product selection ideas
1. Research and analyze the hot-selling products on the platform
You can pay attention to the specific situation of the hot-selling products on the platform, analyze why the products are hot-selling, whether they are hot-selling for a long time, and the reasons for the hot-selling, etc. This can provide a good product selection idea.
2. Pay attention to consumer feedback and evaluation
Study the feedback and evaluation of consumers in the target market on a certain type of product to understand their real needs and taste preferences.
3. Analyze product details and configuration
Analyze the specific details, functional configuration, design, materials, etc. of the product in detail to determine the advantages, disadvantages and differentiation of the product.
4. Consider product packaging and design
The packaging and design of the product will also affect the attractiveness of the product. Simple, generous and novel packaging is more popular.
5. Pay attention to popular trends and emerging demands
Pay attention to the changes in popular trends and emerging demands in the target market in a timely manner, and select products in a targeted manner.
6. Product promotion is the key
The product should be easy to promote and spread, and can quickly open up its popularity and gain exposure.
In summary, choosing the right product requires comprehensive consideration and grasping the characteristics of the product itself and market demand. Only by choosing the right product can you play e-commerce on TikTok.
How to select products in TikTok is a very critical first step in doing e-commerce. You need to choose products that truly meet market demand and are used frequently, and at the same time consider cross-border logistics costs. You also need to clarify product positioning and choose innovative and differentiated products. If the product has promotional value and can quickly gain popularity, it will be easier to succeed on TikTok. In short, how to do e-commerce on TikTok requires fundamentally grasping the key point of choosing the right product. Only by choosing the right product, distinguishing competitors, and making the product stand out on TikTok can you truly play with traffic and achieve the goal of e-commerce sales. How to do e-commerce on TikTok depends entirely on product insight and decision-making.