As one of the largest e-commerce platforms in Southeast Asia, Lazada is an attractive sales channel for sellers. However, for new sellers, choosing which products to sell on Lazada is a question that needs to be considered. This article will take a deep dive into the hot-selling categories on the Lazada platform to help sellers understand what types of products are most popular on Lazada.
1. Maternal and child products: meeting the needs of parents
Maternal and child products have always been a hot sales spot on the Lazada platform. Southeast Asia has a large young population, and their demand for maternal and child products is high, which provides sellers with huge sales opportunities.
On Lazada, diapers are one of the best-selling products in maternal and child products, especially in the Malaysian market. According to data, diapers sold on the Lazada platform even account for 5% of the total diaper sales in Malaysia. At the same time, products such as maternal and child clothing, baby toiletries and baby toys also have high sales.
For the potential market in this category, sellers can consider providing high-quality maternal and child products that meet safety standards to meet parents’ needs for the healthy growth of their children.
2. Fashion and accessories: giving personal charm
Fashion accessories are another popular category on the Lazada platform. Consumers in Southeast Asia have a great interest in clothing and accessories, especially female consumers. Different cultures and climates have a profound impact on buyers’ choices.
Data shows that products such as sunglasses, bags, shirts, shoes and watches have considerable search rates and sales on the Lazada platform. In addition, under the influence of social media, fast fashion and the pursuit of young people have also driven the sales growth of clothing accessories, fashion watches and fashion clothing.
Sellers can provide a variety of fashion accessories that match the fashion trends and culture of local consumers, giving them the opportunity to express their personal charm and self-expression.
3. Home and daily necessities: meeting life needs
Home and daily necessities are one of the highest-selling categories on the Lazada platform. In busy modern life, people have a great demand for products needed in daily life. Whether they are office workers or middle-aged people, they need a variety of daily necessities to meet their daily needs.
Detergents, storage boxes, towels and other products are best-selling products in the daily necessities category. It is particularly noteworthy that during the epidemic, Southeast Asian residents spent more time at home, which drove more demand for daily necessities.
Sellers can pay attention to the consumption trends in the local market and provide a variety of home and daily necessities to meet consumers’ pursuit of practicality, convenience and quality.
4. Electronic products: satisfying the desire of technology lovers
With the continuous advancement of technology, electronic products are also highly sought after on the Lazada platform. Especially during the epidemic, people’s demand for electronic devices has increased dramatically.
On Lazada’s Malaysia, Thailand and Philippines sites, the sales of electronic products such as USB flash drives, tablets, smartphones, TVs, game consoles, etc. have increased significantly, especially the purchasing power of male buyers is very strong.
Sellers can pay attention to the trends in the electronics market and provide various innovative technology products to satisfy the desire of technology lovers for technologically advanced and powerful devices.
5. Health and beauty products: satisfying the pursuit of beauty and health
Health and beauty products are also one of the hot-selling categories on the Lazada platform. Female consumers have a continuous focus and investment in health and beauty, so the health and beauty product market has great potential in the Southeast Asian e-commerce sector.
From skin care products to cosmetics, from body care to fitness equipment, the sales of health and beauty products are growing rapidly. Especially in Thailand, the competition for health and beauty products is fierce and the growth rate is the most significant.
Sellers can provide a variety of health and beauty products and combine local customs and culture to meet consumers’ pursuit of beauty and health.
There are many hot-selling categories on the Lazada platform, including maternal and child products, fashion and accessories, home and daily necessities, electronic products, and health and beauty products. Sellers should consider market demand, competition, and the characteristics of the target audience when choosing products.
In addition, sellers should also pay close attention to local consumer trends and recommendations on the Lazada platform to better understand market demand and choose suitable hot-selling products. By providing high-quality, innovative and market-oriented products, sellers can succeed on the Lazada platform and achieve sustainable business development.