On the Ozon platform, sellers often face the challenge of how to improve the ranking of their products in search results. This article will answer some common questions, including why new products do not appear in search results immediately, why products are not showing up for the right query, and whether you can improve your ranking by hyping them up.
Q1: What should I do if my new product does not appear in search results immediately?
A: New products will not appear in search results immediately, and it usually takes a few minutes. However, due to the cached nature of search results, products may not appear in search results within 20 minutes after they are changed. If your product still does not appear after 20 minutes, please check the following:
Basic product information: Make sure you fill in the basic information of the product, such as price, name, and description.
If the product still does not appear in search results within 48 hours, please contact Ozon customer service and they will help you resolve the issue.
Q2: My product does not appear for the right query, what should I do?
Answer: If you are unable to find your product under a specific query, consider the following suggestions:
Use appropriate filters: The search results may contain a large number of products, and your product may be anywhere in the list. Using filters, such as brand or price, can reduce the sample size of the search results to make it easier to find your product.
Check category predictions: If the category prediction is successful, a “Search Everywhere” button will appear below the search bar. Check if your product matches the predicted category and make sure it should belong to that category.
Product merging: Sometimes, multiple products may be merged into a common product card, for example, different colors or sizes of the same product. Check if there are different options for attributes on the product card, which may find your product.
Use synonyms: Try searching using synonyms or related terms related to your product.
If after these steps, your product is still not showing up in the search results, please contact Ozon Customer Service for further assistance.
Question 3: Can I improve my ranking by hyping my products?
Answer: Ozon emphasizes that ranking is mainly affected by purchasing behavior, not hype. The number of clicks does not affect the ranking, and Ozon applies an anti-fraud system to track hype indicators to ensure the fairness of the ranking. Therefore, it is not possible to improve the ranking of products in search results through hype.
Purchase behavior is the most important ranking factor. If a product is displayed many times but purchased few times, this may have a negative impact on the ranking because it means that buyers do not like the product very much. Therefore, purchase behavior is the key to improving rankings.
In short, understanding the principles of search result ranking and complying with Ozon’s policies are the keys to achieving business success. By providing complete product information, optimizing prices, and actively interacting, you can increase the visibility of your products in search results, attract more potential buyers, and achieve greater sales success. At the same time, avoid improper means such as hype to ensure fair market competition and lasting business success.