Starting a search results campaign on the Ozon platform can significantly increase product exposure and sales. Here’s how to create and launch a successful search results campaign:
Step 1: Access your profile.
First, log in to your Ozon seller account and click on “Promote” and then “Search Results Promotion” from your profile.
Step 2: Create a campaign.
Hover your mouse over the “Create Campaign” button and enter a meaningful campaign name so you can easily identify different campaigns. Next, click “Create Campaign.”
Step 3: Add Products.
Click “Add Products” to select the products you want to add to your campaign. You can search by product name, Ozon ID, item number, or use filters to find products that are not participating in your campaign. From here, you can add, remove, or move products at any time to adjust based on the performance of your campaign.
Step 4: Specify a rate.
To ensure your campaign is highlighted in search results, you need to set a rate for your ads. This rate will affect your ad’s ranking and visibility in search results. Please choose your rate carefully to ensure the best results within your budget.
Step 5: Add products to the campaign.
Once you have selected the products you want to promote and specified the rate, click “Add products to campaign” to add them to the campaign.
Step 6: Review and activate the campaign.
Once you have completed the campaign settings, please double-check and make sure all settings are correct. Make sure the name of the campaign, the rate, and the products you want to promote are all in place. Once confirmed, click “Activate” to launch the campaign.
Now, the search results campaign has been successfully launched! During the running of the campaign, you can monitor its performance at any time and make adjustments to improve the advertising ROI and achieve more sales results.
By following the above steps, you can easily create and launch a successful search results campaign to increase product visibility on Ozon, attract more potential customers, and increase sales. This is an effective way to expand your business on the Ozon platform.