With the support of policies such as “zero tax burden” and “return and import”, the development of cross-border e-commerce has shown a booming trend. Making cross-border e-commerce a new way out, many sellers have begun to pay attention to cross-border e-commerce and hope to make a little profit from it. So, what are the differences between the current cross-border e-commerce platforms and how to choose? The following is a review of the top cross-border e-commerce platforms on the market, hoping to help sellers.
1. Amazon is suitable for experienced sellers.
There are the most American sellers on the Amazon platform, while Chinese sellers account for about 30% of the market share. Nowadays, it is more difficult to enter the Amazon cross-border e-commerce platform. The platform has strict standards and specifications for the registration process and product quality, and Amazon has certain requirements for the operational professionalism of cross-border sellers. If the seller does not know much about the platform, it is easy to be closed due to violations, and the risk is very high. The future of Amazon is a competition of products. If the product is not good, it is likely to be eliminated, so the early advertising cost is necessary and the investment will be relatively large.
2. AliExpress is suitable for sellers with high budgets.
AliExpress is a cross-border e-commerce platform established by Alibaba, so it has the title of “International Taobao Version”. Because of this, express cross-border e-commerce has a full Chinese operation interface, which is convenient for Chinese sellers to operate. The platform has a relatively high fault tolerance (the merchant rating system cycle is 2 natural months), the survival of the fittest, and the prevention of product release phenomena can protect the core business and achieve a certain balance. However, the margin of AliExpress starts at 10,000, and the cost of doing Express Express is relatively high.
It is recommended that sellers with high investment budgets and supply chain advantages do it.
Third, Wish has restrictions on entry.
The Wish cross-border e-commerce platform has always been called the American version of Pinduoduo. As one of the three major cross-border e-commerce platforms, however, many sellers have reported that the product audit time on the Wish platform is too long (up to two months); the commission charges are high; and the logistics method is immature: it can only be shipped independently, and there is no official logistics. Moreover, Wish is currently in an invitation-based state and has certain entry requirements.
Therefore, it is more recommended that existing sellers on the Wish platform do more store groups, and new sellers can wait again.
Fourth, Lazada is suitable for brand entry.
Lazada is a Southeast Asian e-commerce platform launched by Alibaba, with the target market being users in Indonesia, Malaysia, the Philippines and Thailand. The platform focuses on brands and refined operations, so Lazada is very supportive of the traffic of flagship stores in shopping malls.
Therefore, Lazada is suitable for brand sellers who want to open up the Southeast Asian market.
V. Shopee has multiple policy supports and is easy to operate.
Shopee cross-border e-commerce platform is the most popular e-commerce platform in Southeast Asia, and has been ranked first in shopping app downloads for many years. The platform has simple operating rules, is easy to use, and has dedicated guidance. Shopee focuses on the Southeast Asian market, and sellers are more likely to choose products due to similar cultures. Unlike the Lazada platform, Shopee’s brand strategy is more inclusive, and both brand sellers and small and medium-sized sellers can get corresponding policy support and sales strategy guidance on the platform. In addition, Shopee has a warehouse in China, and sellers do not need to use international logistics, but can directly send them to domestic transfer stations, and the rest can be handed over to the platform.
The Southeast Asian market has a large demographic dividend and rapid economic development. Sellers who want to enter the Southeast Asian market and think about cross-border e-commerce platforms can choose the one that suits them according to the characteristics of the above platforms, among which the Shopee platform is a good choice.
The above are several common cross-border e-commerce platforms and their characteristics in the market. When choosing a platform to settle in, sellers can choose a platform that suits them based on the platform characteristics and their own advantages. As long as they operate carefully in the later stage, they will definitely be able to obtain good benefits.