The cross-border e-commerce industry is one of the most promising and promising fields today, attracting the attention and participation of many sellers. However, the problems that follow are equally complex. If sellers lack the corresponding experience and knowledge, they are likely to encounter setbacks at the beginner stage. For beginners who are about to enter the field of cross-border e-commerce, understanding some is undoubtedly an important way to realize their own value and success.
1. Understand the introductory knowledge of cross-border e-commerce.
Cross-border e-commerce refers to international business activities that rely on the Internet’s e-commerce platform to realize overseas commodity purchases, transactions and payment settlements. When learning cross-border e-commerce knowledge, you also need to understand some professional terms such as B2B, B2C, B2B2C, overseas direct mail, bonded warehouses, overseas warehouses and other cross-border e-commerce models.
2. Understand industry information.
In order to obtain information about the cross-border e-commerce industry, it is necessary to establish relevant personal connections, improve your understanding of the industry through exchanges and collisions of ideas, and expand your thinking.
3. Choice of cross-border e-commerce platform.
Sellers need to choose targeted cross-border e-commerce platforms. Amazon is the main platform for cross-border e-commerce, and there are mainstream platforms such as eBay, Wish, Express, and Lazada in Southeast Asia. , Shopee and other regional platforms. Each platform has its own characteristics. For junior sellers with limited resources, choosing the right platform is crucial.
4. Product selection.
Product selection is a crucial part of store operation. Novice sellers can improve the quality of product selection through the process from “copying products” to “differentiated selection” to “creating products”.
5. Store operation and management.
Store operation is very complicated. It requires management and marketing thinking, market positioning, store diagnosis, data analysis and other capabilities. If you want to be a successful seller, you need to experience the delivery process, keep listing, and improve the list. A good list will bring more traffic and attract customers to place orders, and a good sales service will bring more repeat customers.
6. Choose a logistics delivery method.
Common logistics methods for cross-border e-commerce include dedicated logistics, international express delivery, domestic express delivery, overseas warehousing and postal packaging.
7. Choose a payment method.
Each country and platform supports different payment methods. Sellers need to consider in advance whether the platform’s payment method is acceptable. The mainstream payment methods are paypal, WorldFirst, Payoneer, PingPong, Lianlian, bank checks, etc. You can check on the platform’s official website or ask customer service.
8. Choose a reliable export cross-border e-commerce service company to cooperate.
If you don’t know how to get started, you can find a reliable cross-border e-commerce service company to cooperate with. Professional cross-border service personnel can help quickly improve cross-border e-commerce knowledge, provide high-quality resource services, dry goods operations and cutting-edge information, and gain insight into industry trends, allowing you to quickly understand platform policies, product selection data reports, international logistics and other related issues.
The above is some of the relevant knowledge that novice sellers need to know when entering the industry. Only after entering the industry after in-depth understanding and research on related industries can you achieve twice the result with half the effort.