In cross-border e-commerce, there are many factors that determine product selection. The key to the success of cross-border e-commerce lies in whether to choose hot-selling products. Sales volume and product selection are inevitably linked. Let’s take a look at the secrets of choosing hot-selling products.
1. Just-needed products.
First, choose products with large market demand, preferably just-needed products, because they do not need to spend time and energy to tap into potential user groups. Transactions will be easier, user conversion rates will be higher, and it will be easier to create hot-selling products.
2. Focus on “blue ocean” category products.
Novice sellers can start with niche “blue ocean” category products with less competition, which are easier to create small hot-selling products. First, it will not involve the interests of big sellers; second, small hot-selling products focus on niche markets, users are more accurate, and publicity and operation strategies are more targeted; finally, small hot-selling products have low risks and relatively stable development, which are more suitable for the operation and development of emerging brands or independent stations.
3. Choose sustainable products.
If you choose products with fast update speed, sellers may have the pressure of inventory backlog, which will lead to a decrease in capital turnover and pressure of long-term storage fees. Due to market uncertainty, such products may be eliminated suddenly and eventually become “waste” backlogs in the warehouse.
When doing cross-border e-commerce, you can’t blindly chase “explosive products”, but need to focus more on sustainable products, so that such products can be sold longer, and sellers can have enough energy to further expand or develop products on such products.
4. Choose relatively simple products.
The simpler the product selection, the faster the start, which can save the early knowledge precipitation process, the team can get started directly, which is more conducive to its quality control, and relatively simple products can have more room for development in product portfolios to obtain major benefits. Complex products often require a strong dependence on technical and industry knowledge. For cross-border sellers who don’t understand the industry, it is difficult to make a profit in the short term.
5. Pay attention to copyright issues.
Sellers need to pay extra attention to copyright issues during product selection and promotion. Infringement is the red line and bottom line for all cross-border sellers. For copyright issues, sellers need to constantly accumulate industry common sense, cultivate a keen insight into products and industries, and never touch infringing or suspected infringing products.
6. Try not to choose sensitive products.
Including liquid, paste, dust, electrified, requiring special certification, etc. These products may have good sales and high profits, but they may be difficult to ship to the first leg, may be removed from the shelves at any time, may also require submission of certification, or supplement certification during operation.
7. Choose light and small products as much as possible.
When selling light and small products on the shelves, you can choose small standard parts or light delivery methods, FBA costs are low, and you can also choose freely on the first logistics. If the FBA cost is low and the first logistics cost is low, you can control your own costs and give yourself more advantages in the competition.
8. Choose products with a certain degree of popularity.
You cannot completely choose unpopular products. Unpopular products mean a narrow audience and product profit range, which is not conducive to the long-term development of the store. Popular products mean that the product is currently on the rise, or the audience is small, but the user stickiness is extremely high.
9. Products with higher unit prices.
Products with high unit prices have considerable profits and are more likely to be priced higher than products with low unit prices, but they may not be as good as products with low unit prices in terms of traffic and conversion. This is because products with high unit prices target impulse purchases by high-end consumers or middle- and low-end consumers. Multinational e-commerce sellers can consider choosing suitable products based on actual conditions and set unit prices that are suitable for current customers.