In the context of the Internet and globalization, cross-border e-commerce has become the choice of many enterprises and individual entrepreneurs. Amazon’s cross-border e-commerce platform has become the choice of many people, with its long history, leading position and perfect platform mechanism. Before choosing Amazon’s cross-border e-commerce platform as a sales platform, it is very important to understand the cost of opening a store in Amazon’s cross-border e-commerce and make a budget. Amazon’s cross-border e-commerce requires investment in the following costs:
1. The cost of using the platform.
Amazon’s cross-border e-commerce platform usually charges a certain platform usage fee, including registration fees, monthly fees, transaction fees, storage fees, etc. There may be some differences in the cost of using the platform between Amazon websites. Taking the US website as an example, the details are as follows:
Monthly rent: US$39.99 per month for corporate sellers (paid by VISA or MasterCard), and individual sellers do not need to pay.
Sales fees: Corporate sellers do not need to pay, and the platform will charge US$0.99 for each product sold by individual sellers.
Sales commission: Both corporate sellers and individual sellers need to pay, with a ratio between 8%-15%.
2. The cost of purchasing products.
This includes the cost of purchasing products from suppliers or manufacturers, including the cost of goods, freight, tariffs, insurance, etc.
3. Marketing costs.
If Amazon cross-border e-commerce needs to market on the platform, it usually requires certain fees, such as Amazon’s advertising fees, promotion fees, etc.
4. Logistics costs.
Cross-border e-commerce logistics costs refer to the cost of transporting products from the country of production to the country of destination, including domestic transportation costs, cross-border transportation costs, warehousing costs, etc. Generally speaking, Amazon’s cross-border e-commerce has two logistics modes, namely FBM and FBA. FBA means that sellers can complete the procurement process of goods in advance and store the goods in Amazon’s warehouses, and then Amazon is responsible for handling all orders, including packaging, distribution and customer service. FBM means that sellers are responsible for handling their orders, including storage, packaging, distribution and customer service, and sellers using FBM need to store their goods in their own warehouses
5. Taxes and legal fees.
Amazon cross-border e-commerce involves cross-border trade, and requires certain taxes and legal fees, such as customs declaration fees, tax declaration fees, intellectual property protection fees, etc.
This article mainly introduces the main expenses of opening a store on the Amazon platform. It should be noted that the specific costs vary by product and country. Therefore, before engaging in cross-border e-commerce, it is necessary to conduct sufficient market research, cost estimation and budget assessment based on the specific conditions of the product and market.