TikTok, as a popular social media platform worldwide, has become the preferred channel for many cross-border e-commerce sellers to promote and monetize in the Southeast Asian market with its unique short video content format and broad user base. In the process of selecting products for TikTok’s Southeast Asian market, sellers need to master some key skills and strategies to ensure that the products can attract the target audience and achieve sales and profitability. Some people may ask: “How does TikTok select products in the Southeast Asian market?” Below we will explain in detail the question of “How does TikTok select products in the Southeast Asian market”.
First, understanding the characteristics of the Southeast Asian market is the key to selecting products. Southeast Asia includes many countries, each with unique culture, religious beliefs and consumption habits. Therefore, when selecting products, TikTok sellers need to target the needs of different markets and choose suitable products according to local customs and audience preferences. It is necessary to understand the consumption tendencies, popular trends and competitors of the target audience through market research and data analysis.
Secondly, products can be selected based on the positioning of the TikTok account. In the early stages of entering the TikTok cross-border e-commerce market, sellers can choose suitable products based on the style and positioning of their own accounts. By clarifying your target audience and conducting relevant research, including research on price, audience and category, you can develop a corresponding product selection strategy. Through the vertical model of fine product selection, it is easier to obtain recommended traffic from the TikTok system and promote transactions.
Another way to select products is to start based on the target audience. This is suitable for TikTok cross-border sellers who already have a certain fan base. When the seller’s TikTok account has accumulated a certain number of fans, interaction with fans becomes particularly important. Sellers should actively interact with fans and pay attention to the comments and feedback in the comment area and homepage private messages. By paying attention to users’ comments in the comment area, private message consultations, and answering questions, sellers can better understand the types of products that fans like, as well as their needs, preferences and willingness to buy different products.
In addition, cooperation with local anchors and celebrities is also a key strategy for TikTok product selection. Anchors and celebrities have their own personal IP and a large fan base on TikTok, which can bring a lot of traffic and attention. However, sellers must be cautious when choosing to cooperate with anchors and celebrities. They need to ensure that they match the personality and style of the anchor, and that the anchor’s audience is highly overlapped with their own business development goals.
Conclusion
The above is the answer to “How does TikTok select products in the Southeast Asian market?” TikTok needs to consider market characteristics, target audience groups and cooperation with anchors and celebrities when selecting products in the Southeast Asian market. Sellers should conduct refined product selection positioning and strategy formulation based on the needs and consumption habits of different markets. At the same time, active interaction with fans and understanding their preferences, as well as cooperation with suitable anchors and celebrities, are the keys to success.