Creating explosive products can not only sell products quickly, achieve high sales, and make consumers familiar with their own brands, but also promote the sales of other products in the store. However, it is not easy to create an explosive product. Merchants not only need to operate on the site, but also need to promote it externally. Today, let’s talk about the methods of Amazon’s off-site promotion, so that everyone can create explosive products in the store in a short time.
1. Social media promotion.
With the gradual improvement of mobile devices, people are becoming more and more dependent on mobile phones and spending more and more time on social software. Especially in the past two years, with the rapid development of social e-commerce, social media has been called one of the indispensable ways for Amazon’s off-site promotion.
Through social media, sellers can interact with potential customers and show them new products. Nowadays, Facebook, YouTube, Instagram, LinkedIn, etc. are all common social promotion media.
2. SEO.
Speaking of SEO, many people may think that SEO is a deceptive way and unreliable, which has a lot to do with many unreliable outsourcing companies. But in fact, SEO is a long-term and effective way of off-site promotion with relatively low cost. However, it has a big disadvantage, that is, it takes a long time. Generally speaking, it usually takes a quarter to see the effect of SEO.
If the seller does not have enough funds in the early stage, he can try to do SEO promotion by himself. SEO, in simple terms, is to rank keywords related to the website. The higher the ranking, the greater the traffic. Usually, long-tail keywords are optimized first, and then short-tail keywords are optimized.
3. SEM.
It is a more expensive method and is usually used in conjunction with SEO. In the early stage, SEM can be used to attract traffic to the website/store. After SEO rises in the later stage, SEO can be used to provide feedback to SEM to reduce SEM investment.
In addition to the above three methods, merchants can also use other methods to promote off-site on Amazon, such as email, celebrity marketing, etc. Try different methods and choose the website that best suits your brand to achieve better promotion results.