Jumia has emerged in the field of cross-border e-commerce in Africa. As the largest e-commerce platform on the continent, it has attracted much attention in the past two years. Jumia not only welcomes Chinese sellers to settle in, but also has a relatively low threshold. So, what are the advantages and disadvantages of Jumia’s cross-border e-commerce platform?
I. Advantages of Jumia platform:
1. The largest e-commerce platform in Africa: Jumia is the largest e-commerce platform in Africa, attracting 23 million visits per month. More importantly, it is the only e-commerce platform that truly covers the entire Africa, especially in the Nigerian market, where its traffic accounts for 31% of the entire African e-commerce market.
2. Has a large user base: 80% of online shoppers in Africa choose to shop through Jumia, with more than 6.8 million active users and a total order volume that has increased by 5% year after year, reaching 27.9 million.
3. Localized services: Jumia has achieved localized operations in 11 African countries, of which 6 countries have more than 1 million visits per month. This localized contact and service customization make it one of the most outstanding e-commerce platforms in Africa.
4. Dedicated logistics: Stable and reliable dedicated logistics provide support for customs clearance and last-mile delivery, greatly reducing logistics, customs clearance and other issues. International sellers only need to ship to the Chinese distribution point, and the rest can be handed over to dedicated logistics.
5. Local customer service team: Jumia has a local professional customer service team, which solves the problems of time difference and language barriers, can solve consumers’ problems at the fastest speed, and provide a better user experience.
2. Disadvantages of the Jumia platform:
1. Market issues: The economic development level of most African countries is relatively low, and GDP and consumption levels are growing slowly. Internet coverage is also relatively low, and problems with logistics and payment systems need to be solved urgently.
2. Slow digital payment acceptance: Africa’s digital payment acceptance is low, most people are late to contact the concept of cashless payment, and the popularization of credit cards or “virtual” currencies is relatively slow.
In general, Jumia has significant advantages in the field of cross-border e-commerce in Africa. More than 80% of African online shoppers will choose to shop through Jumia, with a huge number of active users and a steady increase in orders. For Chinese cross-border sellers, Jumia provides localized services and professional customer service support, solving language barriers and other problems.
Most importantly, there are relatively few Chinese sellers on Jumia at present, and the market competition is not fierce, which provides huge opportunities for sellers who are willing to expand into the African market. Jumia has a strong momentum in the African e-commerce market and a bright future. Therefore, if sellers plan to enter the African market, Jumia is definitely an option that cannot be ignored! It provides sellers with a vast blue ocean market waiting to be explored and developed. Jumia is destined to continue to lead the trend in the African cross-border e-commerce market and become a successful partner.