The rise of SHEIN as a cross-border e-commerce platform is an indisputable fact. This platform has attracted many sellers to register and open stores in pursuit of better development. However, in this highly competitive market, choosing the right products to list is crucial for sellers. In the following article, we will explore which products on SHEIN may be more suitable for listing and understand SHEIN’s business matrix to better understand the business model of this platform.
First, let’s take a look at the development of SHEIN in recent years. As a cross-border e-commerce platform, SHEIN has been working hard to innovate and expand its business. One of the most significant changes is that SHEIN has created multiple independent brands that cover a variety of product categories, including shoes, clothing and hats, beauty cosmetics, pet supplies, luggage, etc. The purpose of this move is to provide more diversified choices to meet the needs of different consumers.
Currently, SHEIN has launched nine independent brands, including ROMWE, Sheglam, EMERY ROSE, DAZY, Glowmode, MOTF, Luvlette, Cuccoo and Petsin. Some of these brands are sold only on independent sites, some are sold on both SHEIN’s main site and independent sites, and some are sold only on SHEIN’s website. This multi-brand strategy brings SHEIN a wider market coverage, allowing them to meet the needs of different consumers.
Among them, ROMWE and Emery Rose are sub-brands with good sales and high brand awareness. These two brands are full-category women’s clothing brands, and their development direction is similar to SHEIN’s main site, including App promotion and layout of non-clothing categories. This shows that women’s clothing is still an important sales category for SHEIN, and it is constantly expanding other areas.
In addition, Sheglam and MOTF represent SHEIN’s exploration of affordable beauty and mid-to-high-end clothing. This shows that SHEIN is constantly expanding its product range to meet the needs of consumers at different levels.
So, if a seller wants to open a store on SHEIN and choose the right products to put on the shelves, what factors should be considered? Here are some suggestions:
1. Follow market trends: Fashion is a major selling point of SHEIN, so it is crucial to follow fashion trends. Understand the current popular elements and consumer preferences, and choose products that cater to these trends. For example, if it is summer, products such as summer clothing, swimwear, and sunglasses may be more popular.
2. Focus on SHEIN’s independent brands: SHEIN’s independent brands have high brand awareness on the platform, so considering listing products from these brands may attract more consumers. In particular, ROMWE and Emery Rose, which perform well in the field of women’s clothing, may be a good choice.
3. Diversified product portfolio: In order to meet the needs of different consumers, you can consider listing a variety of products. This includes clothing, footwear, beauty products, pet supplies, etc. A diversified product portfolio can attract a wider audience.
4. Understand your target audience: Understanding your target audience is the key to success. Determine whether your product is designed for young people, adults, or children. People of different age groups have different shopping preferences, so your products should match your target audience.
5. Offer competitive prices: SHEIN is known for affordable prices, so make sure your product prices are within a reasonable range and competitive. At the same time, offering some promotions and discounts can also attract more shoppers.
6. High quality and good service: No matter what products you sell, quality and customer service are very important. Make sure your products are of good quality, handle customer questions and complaints quickly, and build a good reputation.
In short, SHEIN as a cross-border e-commerce platform provides many business opportunities, but there is also fierce competition. Sellers can succeed by following market trends, focusing on SHEIN’s independent brands, offering a diversified product portfolio, understanding the target audience, offering competitive prices, and providing high-quality products and services. As SHEIN continues to expand its business matrix, sellers have the opportunity to achieve considerable sales and growth on this platform. To make full use of this opportunity, sellers need to continue to learn and adapt to changes in the market to meet the needs of consumers.