The markets covered by the Amazon platform are basically the most core mainstream markets in the world, such as the United States, Canada, Germany, the United Kingdom, France, Italy, Spain and Japan. Amazon is the largest online shopping platform in these countries. As a cross-border export seller, opening a store on the Amazon platform is the best choice to sell your products in these countries.
1. Large platform traffic: Amazon has 5.4 billion global traffic, and the monthly traffic of the US station alone exceeds 2 billion.
2. Large platform scale: Last year, 65% of Americans visited the Amazon website at least once a month, and most of them became real buyers. It is the largest local online shopping platform and the mainstream market for cross-border e-commerce.
There are 5.5 billion visits to Amazon every month, while EBay has nearly 3 billion visits per month. Only Amazon and eBay have more than 1 billion visits.
According to some reports last year, Amazon sends nearly 1.6 million packages a day. You should know that this is only the logistics shipment volume of Amazon FBA, not including multiple orders shipped together, nor orders shipped by sellers themselves. In 2021, global GMV sales reached 600 billion US dollars, still with a growth of 22%.
3. Best platform customers: The corporate culture is based on “the world’s most user-centric enterprise”, and all decisions are based on the principle of satisfying users. In the US station, there are 101 million heavy users of Prime members, with an annual consumption value of 1,200 US dollars. Prime members are important fans of Amazon, and their trust in Amazon will naturally extend to Chinese sellers.
4. The strongest logistics system: FBA has the world’s largest warehousing and logistics system; fast delivery speed and large storage space.
5. The most standardized platform rules: The platform is self-operated and third-party sellers are together, and Amazon will also choose hot-selling products to sell on its own based on platform data; merchants are equal and there is no ranking monopoly.
Although Amazon has also made minor adjustments to the platform rules in daily operations, they are all based on the original framework to fix loopholes.
6. The platform has the highest average profit margin: Based on Amazon’s unique platform attributes and the high consumption capacity of consumer groups, customers are not very sensitive to prices, generally maintaining above 30%; if the product is unique, it can reach more than 100%.
Based on the above reasons, more and more cross-border e-commerce sellers have chosen the Amazon platform. It can be said that the Amazon platform is the only choice for cross-border e-commerce.