With the rapid development of the Internet, the cross-border e-commerce industry has become the mainstream industry at present. More and more people are entering this industry. As a well-known cross-border e-commerce platform in Southeast Asia, Lazada has attracted a large number of sellers to settle in. If sellers want to get orders, they need to advertise. Today, let’s talk about how to advertise on Lazada?
To advertise on Lazada, sellers can use the following steps:
1. Open the Lazada backend, select Traffic->Quanxiaobao to enter the advertising interface.
2. Set the promotion name, you can choose the default name or custom name.
3. Select the delivery target, select the traffic or sales target according to the seller’s strategy.
4. Select the display position, you can choose all, through train or super recommendation.
5. Set the promotion type, you can choose automatic promotion or standard mode, depending on the seller’s advertising operation experience and preferences.
6. Set a daily budget and ensure that the budget is sufficient to obtain at least 100 clicks. During the big promotion period, the advertising budget can be increased.
7. Set the promotion date. It is recommended to keep the default setting, i.e. “no end date”, to obtain the best delivery effect.
In addition, there are two main ways to advertise on Lazada: search advertising and affiliate promotion.
1. Search advertising.
Display on the Lazada site through keyword promotion. Before selecting keywords, you need to understand the popularity and competition of keywords. For popular keywords, if your product has no advantages, you can first use affiliate promotion to create a hit, and then use search advertising to improve the effect. If your product has obvious advantages in terms of brand, cost performance, function, etc., you can consider increasing keyword bidding to obtain better advertising display and conversion effect.
2. Affiliate promotion.
Promote through affiliate agencies on blogs, social media platforms, price comparison websites and other off-sites, and pay according to the promotion effect. After entering the affiliate promotion, you can adjust the commission rate to attract promoters. For products with low popularity, you can consider increasing the commission rate to increase traffic and sales.
In general, advertising needs to be strategically adjusted according to product conditions and budget to optimize advertising effects and conversion rates.
With more and more sellers entering the LaiZanda platform, especially novice sellers, if they want to get more traffic, they need to open advertisements, otherwise it will be difficult to get traffic in the early stage. Opening advertisements is only the first step. The most important thing is to formulate promotional activities, such as discounts, buy one get one free, etc. The more innovative the advertisements are, the more they can attract users’ attention and make purchases.
Under the influence of the epidemic, most people have become accustomed to shopping online. Compared with offline shopping, online shopping saves time, effort and money. Therefore, the competitiveness of online sellers will become greater and greater, and opening advertisements is only one of the ways to attract traffic. If sellers want to develop in the cross-border e-commerce industry for a long time, the most important thing is product selection. Once the right product is selected, it can achieve twice the result with half the effort. It is also important to understand the policies of the destination country before opening a store. If you want to know more about related content, you can follow LianLian Cross-border Payment.