Creating an excellent Amazon product details page is important for increasing product sales. For sellers, in addition to grasping the pain points of buyers, it is also necessary to create a differentiated description of the product. Create reasons for consumers to place orders based on the psychology of consumers wanting to understand the product. The description should contain concise and clear product information. Some words should use the search terms commonly used by consumers, and the keywords should be set accurately to ensure that consumers can search for your products through keywords. So how to create differentiation through copywriting? Here are a few reference suggestions to help sellers better operate Amazon’s business.
1. Highlight product advantages.
Without the idea of describing the value of the product, the value of the product can be demonstrated by comparing and comparing the differences between competing products, such as the color, size, function, etc. of the product. These are the pain points that consumers are concerned about. The details of the product will be described on the details page, thereby highlighting the advantages of the product and making consumers feel that the price-performance ratio is very high.
2. Gain consumer trust.
Consumer trust comes from many aspects, which can be consumer evaluation feedback or brand value. In the description, the seller can reflect the characteristics of good real consumer evaluation and high product sales to improve consumer trust in the product.
3. Highlight the added value of the product.
Highlighting the added value of the product is mainly reflected in the control of details, such as the product packaging is very delicate, small gifts are given, and the after-sales service is perfect, which can show the added value of the product, and can also be described in the product copy.
4. Create compromise options.
When a product is in fierce competition in the market, consumers will hesitate between low prices and high prices. Therefore, when describing the product, the seller can describe the price, indicating that the product is moderately priced and of good quality. This description can also increase the conversion rate!
This article mainly introduces four common tips for creating Amazon hot products. Sellers can also use other channels to learn more product skills, and choose the most suitable promotion method from them to promote the realization of traffic, so that the store can gain a long-term development foundation.