There is more than a month left until Black Friday in 2023. If sellers want to have Black Friday, what marketing strategies can promote product sales? Here are some marketing strategies for your reference.
1. Run ads two weeks in advance
Some e-commerce giants may start promoting their Black Friday promotions in early November. It is most effective for small and medium-sized sellers to start promoting two weeks in advance. It not only ensures that enough viewers can see your ads, but also saves advertising investment.
2. Ensure mobile adaptation.
More than one-third of Internet users use tablets and mobile phones to buy online. You need to ensure that the website adapts to various devices and screen sizes and optimizes the browsing experience for mobile terminals.
3. Optimize the landing page.
Incorporate Black Friday elements into the landing page to increase the call to action for consumers to buy. Improve the customer’s visual experience and attract the other party to learn about product information. Exquisite banners always attract customers to stop and click. By updating the website banner, you can remind potential and old customers to pay attention to the website’s promotion activities.
4. Increase advertising budget.
With the advent of Black Friday, advertisers will also do their best to promote their products during this period. Therefore, advertising competition will increase and consumption will increase. Sellers need to increase their budgets to prevent interruptions in advertising plans from affecting the overall marketing effect.
5. Do a good job of competition investigation.
Collect and analyze the promotional content of competitors and improve their Black Friday marketing strategies. Conduct market research in advance and analyze the real needs of the target audience.
6. Cooperate with KOL.
Many sellers will use Internet celebrities for publicity and marketing when encountering large-scale promotions, which has a certain impact on promoting product exposure, traffic and sales. However, it should be noted that when choosing Internet celebrities, the principle of “only find the right one, don’t choose the expensive one” should be followed.
7. Use bundled promotions.
If there is a complementary relationship between the buyer’s multiple products on sale, consider bundling and conduct discount promotions through “combination”.
8. Preheat sales by publishing blogs.
Blog content should meet the needs that consumers care about most so that customers can find it more easily. In addition to driving sales, publishing valuable content can help you become an influencer in the field and make it easier to establish reliable relationships with customers, thereby increasing repurchases.
9. Email marketing.
Black Friday is not a discount war, but a “attention” war. If you want to win this battle, the first goal should be to pay attention to the user’s inbox. Email marketing may play a greater role in the success of holiday sales in most stores. You can send sales details to existing customers in advance and send reminder emails when the sale officially starts.
10. Use gift cards.
Offer a uniquely designed gift card to make it more like a small gift than just an ordinary card.
11. Conduct social marketing.
Social media is very important for sellers. Whether it is before the promotion starts, after the start, or in the final sprint, you can use it to do a good job of off-site traffic.
For all sellers, the peak season in the last few months of the year is the most anticipated. Of course, we can’t fight without preparation. Sellers are requested to complete the report as soon as possible within the specified time, harvest the traffic during the peak season at the end of the year, and win this “peak season battle”!