The peak season of Christmas is coming, and some sellers want to seize this opportunity to make profits in selling Christmas-related products. This type of product is a seasonal product, and sellers need to seize the opportunity well and clear the inventory. The overall rhythm is very fast. So, how do seasonal products work?
1. How do seasonal products work?
Seasonal products should not only be stocked as soon as possible, but also avoid the embarrassment of not having goods in the warehouse at the beginning of the peak season, and avoid the many uneconomical logistics caused by the soaring logistics costs and the explosion of logistics warehouses during the peak season.
In terms of the number of stocks, it is necessary to make an objective evaluation, stock conservatively, and not be too optimistic. It is better to miss the last wave of the peak season due to out of stock than to have a large amount of inventory due to excessive stocking after the peak season.
In the operation of seasonal products, it is necessary to try to be “fast, accurate, and ruthless”. The seller’s creation rhythm must be fast, the evaluation must be fast, and the advertising must be ruthless, because once the rhythm is a bit slow, it will be caught up by competitors, and the top ranking will be occupied by competitors, and it will not be so easy to surpass.
For major seasonal products or new products that are preparing key operations for the new season, in addition to operating products according to the operation strategy, you can also make a daily sales tracking table to record the daily sales, number of purchasers, and number of visitors of key products. Through long-term tracking of such data, timely adjustment of abnormal data performance that lasts for several days.
Sellers should also generally pay more attention to industry information, and with the help of third-party analysis tools, regularly observe the search popularity data for these products in major countries to formulate new store strategies and promotions.
2. What are the precautions?
1. Pay attention to infringement and patent complaints. There are many seasonal patent pits, and pictures and copywriting should be careful of trademark infringement.
2. Deal with follow-selling measures, plagiarizing pictures and copywriting, and low-price bottom-fishing are very common, so be prepared to deal with them in advance.
3. Replenishment in advance, maximum inventory = longest sales cycle/minimum predicted sales. Estimated sales cannot be calculated according to the conventional mean, but must be flexibly calculated according to the season. There is less replenishment in the early stage, and it is easy to be out of stock many times in the middle. Immersed in the pursuit of victory in the explosion of orders, it is easy to overstock inventory.
With the increasing competition for seasonal products, a simple low-price cold start, high prices for differentiated products, and multi-link delivery may not necessarily be a stable win. Therefore, sellers need to be prepared in advance to deal with various emergencies.