In the daily operations of Amazon sellers, it is very important to understand and use different types of links for promotion, promotion and product management. Through in-depth understanding of these links, sellers can better optimize Amazon stores and improve product visibility.
1. Authority link.
An authority link is a link generated by Amazon for search engines, which can be used to improve the ranking and keywords of products in search results. However, it should be noted that the use of authority links outside the site may involve violations and need to be cautious.
2. ASIN link (DP link).
ASIN link, also known as DP link, is the most commonly used link type for sellers and is suitable for sharing with group owners or bloggers. For different websites, the website prefix will be different.
3. Social media link.
Social media link, also known as GP link, is a link generated through the promotional position of Amazon background, suitable for sharing with buyers through social media, email and influencer marketing.
It is one of the commonly used link types for sellers and the only one with a landing page. This is a very safe link and will not violate Amazon’s official policy.
Of course, it should be noted that only Amazon sellers with brands can generate such links.
3. Keyword short links.
Keyword short links are used to convert long links into short links, which are convenient for sending to administrators or others. However, this is not suitable for beginners, because Amazon now strictly regulates search operations, so using these links outside the site may trigger Amazon’s warning letter.
The method of obtaining is to search for keywords through the Amazon search page, and then find the corresponding product listing from the search results. The link to this page is the keyword link.
4. Affiliate links.
Affiliate links are short links created by celebrities or bloggers through Amazon Alliance. When customers place an order, celebrities or bloggers can get a 4% to 10% affiliate commission returned by Amazon.
For novice sellers, in order to avoid unnecessary risks, they must keep in mind to comply with Amazon’s policies and regulations, understand and make good use of these different types of Amazon links to avoid unnecessary risks.