1. Accepting advertisements: Advertisers will actively approach you only after you have a fan base
Advertising is the most direct way for all influencers to realize their income on Douyin. If the influencer does not have his own product or brand, advertising is the most suitable way to realize their income. Advertisements are divided into soft advertising and hard advertising. Soft advertising means to implant advertisements around content, and hard advertising means to create content around advertisements.
Currently, the main ways to accept advertisements include Douyin’s own Xingtu platform, advertising company dispatch, advertisers actively finding influencers, influencers actively looking for advertisers, and signing contracts with MCN agencies.
When the Douyin account of the Douyin e-commerce operator has accumulated a large number of fans and the account has become a relatively well-known IP, it may be invited to endorse advertisements. At this time, the Douyin e-commerce operator can realize IP income by earning advertising fees.
There are still many IPs that realize their income through advertising endorsements on Douyin. Their common characteristics are that they have a large number of fans and high popularity. As shown in Figure 8-1, this is the Douyin personal homepage of “Modern Brothers”, and you can see that they have a relatively large number of fans.
It is precisely because of so many fans that Liu Yuning of “Modern Brothers” has successfully received many advertising endorsements, including endorsements from some well-known brands.
Second, sell services: as long as the content is valuable, there will be users paying for you
The service here refers to the other party buying your time to solve his problem. For example, I provide one-on-one consulting services to solve the problems of fans in character positioning and shooting direction. If you are a marketing and promotion Douyin account, you can launch a marketing and promotion service and provide customers with a set of brand exposure plans. If you are a Douyin account for dressing, you can launch a personalized dressing plan to help customers become more beautiful.
Third, sell courses: use exciting courses to attract interested and precise fans
If you have certain experience in a certain field, you can sell online courses you recorded yourself. For example, if you are an account that teaches sales skills, you can create a series of courses on how to double your sales performance; if you are an account that teaches body shaping and weight loss, you can create a course on how to lose weight while eating; if you are an account that teaches parenting, you can create a course on how to cultivate children’s independence or high emotional intelligence.
For some self-media and training institutions, they may not be able to provide physical goods to consumers. Is the main value of the Douyin short video platform just a channel for accumulating fans and conducting self-promotion? Obviously, the value of the Douyin short video platform is far more than that. As long as the self-media and training institutions have enough practical content, they can also make profits through the Douyin short video platform. For example, you can earn income from course fees by opening courses and recruiting students on the Douyin short video platform.