If e-commerce companies want to do a good job of demand analysis, they must first understand the preferences of buyers and analyze the psychological preferences and factors that online shoppers will consider when choosing products. Psychological preferences and factors that online shoppers consider.
(1) Realistic psychology
Online shoppers with a realistic mentality often attach great importance to the cost-effectiveness of products, especially price and function, and do not pursue appearance too much. They may compare prices from different stores and be more rational when choosing products. In short, they like to buy products that are good in quality and cheap in price and pursue the practical value of products. Therefore, if e-commerce companies want to win their favor, they must highlight the advantages of their products, such as durability, affordability, and multiple functions.
(2) Herd mentality
Herd mentality is a common psychology among online shoppers. If online shoppers see that everyone is buying a certain product and it has even become a trend, then they will definitely not want to lag behind. For such online shoppers, e-commerce companies should focus on extensive product promotion to create a feeling that everyone is using the product. If the product can be made to look like a celebrity product, it will prompt online shoppers with a herd mentality to make quick consumption decisions.
(3) Doubt
Not all online shoppers are confident about online shopping. Although those who are suspicious have joined the online shopping army, they cannot fully trust the products. For such online shoppers, e-commerce companies can put forward commitment conditions, such as authoritative product certification, customer service commitment, 7-day unconditional return and exchange, etc. In short, as long as the doubtful online shoppers are assured of the products, e-commerce companies can successfully obtain orders.
(4) Convenient and fast
Why are people more and more inclined to online shopping now? Because online shopping saves time and effort, is convenient and fast, and you only need to place an order on your mobile phone and wait for the courier to deliver the goods to your door. This creates a better consumer experience.
Tips
Only by fully understanding the preferences of online shoppers can e-commerce companies successfully sell products. With the right direction and subsequent efforts, e-commerce companies can develop well and upgrading online stores will become inevitable. The psychological preferences and factors that online shoppers value will directly affect consumer decisions. E-commerce companies must operate based on this in order to avoid detours and achieve rich profits.