As 2020 is gradually halfway through, affected by the epidemic, more and more domestic business sellers have decided to switch from offline to online, and set their sights on the promising Southeast Asian market. Many sellers who have been on the sidelines about Lazada are also eager to try, hoping to open up a new world in Southeast Asia. However, some sellers have reported that their store audits on Lazada always fail, and they have also encountered other problems, such as which categories can be sold on Lazada, delivery problems, etc.
Opening a store on Lazada only requires one entry application, which can cover six major markets. After the seller successfully settles in, the platform provides comprehensive service support and logistics guarantee plans to help sellers optimize operating strategies and sort out logistics links, helping Chinese high-quality products expand into the Southeast Asian market.
However, many sellers still don’t know why they always receive notification emails of audit failure after submitting their entry materials. Here are some possible reasons to help more sellers avoid these pitfalls:
Submit unqualified or incomplete materials: When applying for entry, be sure to ensure that the submitted materials are accurate, complete, and meet the requirements.
Failure to complete the steps as required by the platform: Lazada has a series of entry steps and requirements. Sellers need to follow the requirements in sequence to ensure that nothing is missed.
The submitted category information does not meet the platform requirements: Lazada has different requirements for different categories. Sellers must ensure that the submitted category information meets the platform regulations.
The following are the correct steps for Lazada store entry:
1. Enterprise entry requirements and process
Open an account: Use the corporate identity to register the seller account, and ensure that the Alipay main account is consistent with the registered business license information.
Submit entry materials: Most categories can submit applications directly, but some categories require specific qualifications or wait for the approval of the merchant. If the seller plans to operate trademark products, he or she must also provide the corresponding trademark information and wait for the platform to review.
Complete store information: Enter the seller’s backend, click Store-Store Asset Management, set the store name and other relevant information.
Open a store: After the entry process is basically completed, you can start publishing products and decorate and operate the store.
2. Suitable categories for operation As an important part of the e-commerce market, the Southeast Asian market has great potential and explosive power. As the largest e-commerce platform in Southeast Asia, Lazada has a rich variety of product categories, including clothing, shoes and hats, maternal and child toys, household items, fashion accessories, luggage products, digital accessories, auto and motorcycle accessories, etc. The following are recommended categories in each region:
Thailand: clothing, shoes and boots, mobile phones, tablets and accessories, auto and motorcycle accessories.
Singapore: clothing, shoes and boots, furniture and home furnishings, mobile phones, tablets and accessories.
Malaysia: clothing, shoes and boots, mobile phones, tablets and accessories, sports and outdoor.
Vietnam: clothing, shoes and boots, sports and outdoor, auto and motorcycle accessories.
Philippines: clothing, shoes and boots, mobile phones, tablets and accessories, sports and outdoor.
Indonesia: clothing, shoes and boots, watches, glasses, jewelry, sports and outdoor.
3. Key points for store audit
Improve the accuracy and completeness of information: When submitting the entry information, ensure that the information is accurate and provide complete information.
Comply with the steps specified by the platform: Complete the entry process according to Lazada’s requirements and ensure that each step goes smoothly.
Meet the platform’s requirements for categories: Understand Lazada’s requirements for different categories and ensure that the submitted category information complies with the regulations.
In the process of working hard to develop Lazada business, sellers should also pay attention to some logistics issues. In order to solve the logistics pain points, Lazada continues to optimize the logistics supply chain. In addition to reducing logistics costs and improving consumer shopping experience, if the order package fails to be delivered during the delivery process, Lazada will have multiple delivery opportunities. If it still cannot be delivered, the product will be returned to the local Reverse Center.
In summary, in the review process of opening a Lazada store, sellers need to consider the overall interests and pay attention to the control of some small details. In this way, the approval rate of the review can be improved, the freight cost can be reduced, unexpected situations can be avoided during the delivery process, and their own profits can be increased.
Whether it is a company entering the Southeast Asian market for the first time or a seller who hopes to expand their business on Lazada, by following the correct steps and precautions to operate a store and reasonably choosing the categories to operate, you can expect to succeed and enjoy the business opportunities brought by the Southeast Asian market.