Jumia is one of the largest e-commerce platforms in Africa. It was founded in 2012 and is the only e-commerce platform covering the whole of Africa, covering 11 countries including Nigeria, Morocco, Egypt, Kenya, Pakistan, and Cote d’Ivoire. These sites operate independently and have their own front-end and back-end systems. At present, there are relatively few Chinese sellers on the Jumia platform, with less competition, and there is a vast blue ocean market waiting to be developed.
With the rapid increase in the demand for evaluation and order replenishment on the Jumia cross-border e-commerce platform, sellers hope to quickly increase product sales, conversion rate and link weight through self-supporting accounts. The self-supporting account strategy is considered to be a low-cost and high-return promotion strategy. However, to achieve self-supporting accounts to replenish orders for their own stores, certain technologies and resources are required, and the following key points need to be carefully paid attention to.
1. Stable order replenishment environment system
To establish the foundation for self-supporting account replenishment, sellers need to establish a stable system in a foreign local environment. This requires certain technical requirements, such as setting up real payment cards through remote security terminals. If you don’t know much about this, it is recommended to seek guidance and communication from professionals.
2. Purity of IP
When conducting self-supporting account evaluation, it is very important to use a pure residential exclusive IP. The login address of each account, i.e., the IP, should not change frequently. Static IP refers to a fixed residential IP, which is suitable for the computer side, while dynamic IP changes every once in a while. Considering the popularity of the mobile era, most shopping behaviors occur on the mobile side, so the mobile side and the computer side need to use the same port IP. In order to be more realistic, the IP change range should be within a small range, and the ABC segments should remain unchanged and the D segment should change in a small range.
3. Account weight development and order placement skills
It is important to develop account weight and implement order placement skills. It is not advisable for newly registered accounts to place orders immediately. Instead, it is recommended to maintain them for a period of time before placing the first order. Starting from the first order, subsequent orders and evaluations should imitate real shopping habits. Steps such as browsing products and adding to shopping carts need to be operated according to actual shopping experience to avoid being judged as machine operation by the platform.
4. Connecting with the real overseas delivery address
When registering a buyer account, you can fill in the real overseas delivery address. In this way, when using the buyer account to purchase products, you can actually receive the goods, which increases the authenticity and credibility of the account.
It should be noted that evaluation is not simply achieved by relying on a software or tool. The risk control mechanism of the platform is constantly changing, so for the self-supporting account order-making strategy, sellers must have the ability to respond to and resolve risks at any time. It is very important for sellers to understand the underlying logic of the platform and adjust the technical strategy according to the risk control mechanism. Before choosing to implement the self-supporting account order-making strategy, be sure to carefully weigh various factors.
In short, Jumia evaluation, as a self-supporting account order-making strategy, has the potential to increase sales, conversion rate, and link weight. However, in order to ensure the effectiveness and sustainability of the strategy, sellers need to understand and comply with relevant regulations, while continuously optimizing technology and strategies to cope with platform changes and risk challenges. Successfully using Jumia evaluation will bring considerable returns to sellers’ e-commerce business.