Lazada is one of the largest online shopping websites in Southeast Asia. The platform is backed by the Samwer Brothers, a German startup incubator Rocket Internet, and targets users in countries such as Indonesia, Malaysia, the Philippines and Thailand. With its acquisition by Alibaba Group, Lazada is currently in a stage of rapid development.
According to Statista, Indonesia’s e-commerce sales market revenue is expected to exceed US$9.138 billion in 2018. As consumer habits tend to migrate online, online retail sales in Indonesia’s e-commerce sales market are expected to reach US$46 billion in 2025, making Indonesia the third largest online sales market after China and India, with huge sales potential. According to data, the number of online shopping users in Indonesia was 24.9 million in 2016, and it is expected that by 2020, this number will increase to 39.2 million, which means that more Indonesians will purchase goods and services through online shopping platforms.
In terms of product categories, shoes, bags, clothing and home accessories are all products that Indonesians are very interested in. Therefore, Lazada Indonesia can consider adding products in these popular categories. These product categories have high demand in the Indonesian market, and Indonesian consumers have a strong pursuit of fashionable, high-quality and affordable products. Therefore, sellers can provide diversified and high-quality products in these categories to meet the needs of consumers in the Indonesian market.
In addition, in order to succeed in Lazada Indonesia, sellers also need to pay attention to the following points:
1. Understand the local market: In-depth understanding of the Indonesian market, culture, consumer needs and competitors will help sellers better position their products and develop effective market strategies.
2. Provide high-quality services and convenient logistics: Indonesian consumers have high requirements for shopping experience and logistics speed. Therefore, sellers need to provide high-quality after-sales service and ensure that orders can be delivered in time.
3. Actively participate in marketing activities: Take advantage of the promotional activities and marketing tools held by the Lazada platform, actively participate, and enhance your brand awareness and product exposure.
4. Establish good user reviews and word of mouth: Sellers should actively provide high-quality products and services, strive for user praise and recommendations, and further enhance sales and brand reputation.
In summary, Lazada Indonesia has a huge sales market, and sellers can explore business opportunities by providing popular products that Indonesians are interested in, understanding local market demand, providing high-quality services, and participating in marketing activities. By following these strategies, sellers are expected to achieve commercial success on Lazada Indonesia and use the platform to further lay a solid foundation for their business expansion.