When domestic sellers operate Lazada stores, they usually want to know the sales of their products. However, not every seller knows how to view sales data. In this article, we will introduce how to view sales data on the Lazada platform.
First of all, it should be clear that the Lazada platform does not directly provide the function of viewing product sales. Unlike domestic platforms such as Taobao and Tmall, if you want to view the sales of products, you can only obtain it through other channels.
1. Judging sales by the number of reviews
Although it is impossible to view sales directly, we can roughly judge the sales situation by the number of product reviews. In Lazada, the evaluation rate of sellers is usually around 70% to 80%. Therefore, by dividing the number of reviews by 70% to 80%, we can get the approximate sales situation of the product. Of course, it does not mean that if the evaluation is zero, there is no sales. In some cases, new products may have relatively few sales, and buyers may be lazy and have not yet evaluated. Therefore, this method can only be used as a reference, and it needs to be judged according to the actual situation. For some special categories of products, this method may have less reference value.
2. Use third-party tools
There are many third-party tools on the market that can help Lazada sellers analyze competitive products. Sellers can consider understanding and using these tools. These third-party tools usually support sellers to analyze the trends, sales and other data of competitive products. Sellers can compare the sales data of top-ranked products in combination with the industry situation and conduct comparative analysis.
3. Open industry market service
Lazada also provides industry market service, but it is charged. Sellers can purchase and open this service. This function mainly analyzes the products of the entire industry to understand the market situation, especially the top-ranked products. In this way, sellers can understand the general situation of the industry they are in and the sales level of their own products.
4. Use sales reports and data analysis tools
The Lazada platform provides sales reports and data analysis tools, which sellers can use to obtain more detailed and accurate sales data. Sales reports can show key indicators such as monthly sales volume, sales, and repurchase rate of products to help sellers understand product sales trends and performance. Data analysis tools can provide more complex data analysis functions, including data analysis on sales trends, buyer behavior, etc. Sellers can choose appropriate tools for data analysis according to their own needs.
5. Establish connections and communication
Establish good connections and communication with buyers, other sellers in the industry and Lazada’s customer service team, and you can also get some clues about product sales. Buyers’ comments and inquiries, other sellers’ experience sharing and communication with the customer service team may provide some clues and information about sales.
6. Monitor competitors
Monitoring competitors’ sales performance is also a way to understand product sales. By observing competitors’ product pages, reviews and rankings, you can understand the sales of products. Especially for those competitors who perform well in the market, tracking their sales can provide sellers with some valuable references and lessons.
7. Use marketing tools
Lazada platform provides some marketing tools that sellers can use to increase product exposure and sales opportunities. For example, by conducting preferential promotions, opening store activities, participating in platform promotions, etc., sellers can attract more buyers to pay attention to and buy their products. The use of these marketing tools can indirectly reflect the sales performance of the product.
It should be noted that the above methods are only for reference and cannot directly obtain accurate sales data. To understand the sales of products, sellers need to conduct comprehensive analysis and judgment, combine different data sources, and consider other factors such as promotional activities, product quality, market competition, etc. In addition, the Lazada platform is also constantly improving and innovating, and may provide new tools and functions to help sellers understand product sales. Therefore, sellers need to continue to pay attention to the update and development of the platform.
In the end, sellers can use the above methods and techniques to have a more comprehensive understanding of the sales of products on the Lazada platform, and make corresponding business decisions and optimize products and marketing strategies accordingly. However, it is also necessary to realize that sales are not the only indicator of store operations. There are many other factors to consider, such as profit margins, user feedback, market demand, etc. Only through continuous learning, analysis and improvement can long-term business success be achieved on the Lazada platform.
In general, if you want to understand the sales of products on the Lazada platform, you can make a preliminary judgment based on the number of reviews, or use third-party tools and industry market services to obtain more detailed data. This method can help sellers understand product sales more accurately and make corresponding business decisions. However, it should be noted that the above method is for reference only, and sellers need to conduct a comprehensive analysis based on their own situation and industry characteristics.