Cdiscount is one of the e-commerce platforms with the largest traffic in the French market. It is famous for its high customer unit price and large traffic exposure, and enjoys a high reputation in France. The platform has a good order volume, especially in the fields of household daily necessities and 3C products. I participated in a small offline investment salon event held by Cdiscount in Shenzhen, and shared the latest first-hand information with you, hoping to help sellers who are interested in understanding the French market and platform.
1. Platform Overview
The number of active buyers in France is as high as 13 million.
In 2021, the platform’s pure online turnover was 4.3 billion euros.
The GMV of third-party sellers accounted for 53%.
The platform has 15,000 third-party sellers and a seller service team of 200 people.
2. Entry requirements
The following are the information requirements for entering Cdiscount:
Business license (valid for more than 3 months).
Photo of the legal person’s ID card.
Photo of the legal person holding the ID card.
Screenshot of third-party Euro payment information.
Only one store can be registered for each set of information. Choose a suitable formal email name (avoid illogical naming).
Review feedback usually takes 3-5 working days. If you do not receive a reply for more than 10 days, you can contact the platform official for confirmation.
If you register multiple stores, avoid store names and email addresses that are too similar to avoid affecting KYC review.
3. Entry fees and commissions
Cdiscount provides a green channel and free registration.
The monthly platform usage fee is 39.99 euros.
The platform commission ranges from 5% to 20%.
4. Delivery time requirements
Sellers shipping from China: From the date of shipment, the package needs to be delivered to the buyer within 14 working days. You can use dianxiaomi ERP for fast batch ordering and delivery.
Sellers shipping from Europe: Complete delivery within 5 working days.
For sellers shipping from France: delivery will be completed within 4 working days.
5. Platform Features
Official traffic support: Products marked with the FBC logo enjoy free shipping for member buyers.
Customer service: Return processing and logistics services are supported by dedicated FBC customer service.
External order delivery: Supports delivery to multiple European countries.
FBC overseas warehouse: Provides one-stop management of European logistics services.
It is also very important to understand Cdiscount’s entry information requirements, entry fees, delivery time requirements, and official traffic support. In order to ensure smooth sales and good user experience, sellers need to choose a suitable logistics partner and ensure the reasonableness of logistics time and freight. In addition, Cdiscount also provides external order delivery services, with a delivery range covering more than 20 countries in Europe. For European logistics management, Cdiscount also provides FBC overseas warehouses to help sellers manage European logistics in one stop.
The main reason why more than 60% of buyers abandon their shopping carts is that the logistics time is too long or the freight is too high. Therefore, when choosing a logistics partner, it is best to choose a partner with French delivery experience, a mature delivery model and a stable delivery time. The entry threshold of Cdiscount France is relatively low, but the review threshold is high. It is best for sellers with experience in opening and operating stores in Europe such as Amazon to apply, otherwise the review pass rate may be low, or even fail to pass the review due to factors such as email information.