In today’s booming e-commerce field, more and more sellers are looking for new opportunities to expand their market scope. In addition to the highly-watched Amazon and Wish platforms, Jumia, as a platform widely welcomed by small and medium-sized sellers, has also gradually emerged. If you are a seller friend, you might as well learn about Jumia’s store opening process, which may become a future growth engine.
1. Jumia store opening process.
1. Log in to the website and click “start selling now” below.
First, go to Jumia’s official website and click the “start selling now” button at the bottom of the page. This will be the first step in embarking on the Jumia journey.
2. Fill in the information.
Next, you need to fill in the relevant information of the individual or company.
Personal store opening:
Fill in the address and ID information.
Upload a copy of the ID card.
Answer the questions to confirm whether the product can be delivered to the Lagos area of Nigeria.
Decide whether you are willing to store the product in Jumia’s warehouse.
Company store:
Select the “Register Company” option.
Fill in the business registration number and legal person company name (i.e. the name of the company).
Upload the business registration document and ensure the authenticity of the document.
Add the company’s actual address and city information in Nigeria.
State information is optional, fill in if applicable.
Next, you need to select the product category to be sold on Jumia. If you have sold products on other websites such as eBay, provide the front-end URL link of the store. Be sure to check the relevant terms and click “Register Now”.
3. Training and verification.
After completing the above steps, you will enter the training phase. Follow the training courses provided by Jumia. This process usually does not take too much time, but it can help you better understand Jumia’s operating mechanism and market.
At the same time, Jumia will verify the submitted information within a few hours. Once verified, you will receive a verification email. After clicking the link in the email to complete the account verification, you can start listing products, activate the store, and welcome the future e-commerce journey.
Second, why choose Jumia.
Why do small and medium-sized sellers have a special liking for Jumia? The unique characteristics of the Jumia platform may be the answer.
1. A broad market.
Jumia is headquartered in Nigeria, Africa, and is one of the largest online retail platforms in Africa. As the African e-commerce market continues to grow, Jumia provides a huge market opportunity. Small and medium-sized sellers can promote their products to millions of potential customers, thereby achieving a wider market coverage.
2. Convenient entry process.
Jumia’s store opening process is relatively simple, especially for individual sellers. This lowers the threshold for entrepreneurship and gives more people the opportunity to enter the e-commerce field. At the same time, the option of opening a company store also enables larger sellers to expand their business on Jumia.
3. Warehousing and logistics support.
Jumia provides warehousing and logistics services, which provides great convenience for sellers. You can choose to store your products in Jumia’s warehouse and let them help with logistics, packaging and delivery. This reduces the burden on sellers and allows them to focus more on product quality and market promotion.
4. Localization strategy.
Jumia is well aware of the diversity of markets in African countries, so it adopts a localization strategy. Understanding the needs and purchasing behaviors of local consumers helps sellers better position and promote products. This helps increase the chances of successful sales.
5. Support and training.
Jumia not only provides a platform for opening stores, but also provides support and training for sellers. Training courses will help better understand how to succeed on the platform, including product management, pricing strategies, customer service and other aspects.
6. Payment and settlement.
Jumia also provides a secure payment and settlement system to ensure that sellers receive income in a timely manner. This transparent system helps build trust and makes consumers more willing to shop at Jumia.
Conclusion: Cross-border e-commerce business is an area full of opportunities, and Jumia, as one of the largest online retail platforms in Africa, provides a unique opportunity for small and medium-sized sellers. Jumia has become the first choice for more and more sellers through its simple store opening process, vast market, warehousing and logistics support, localization strategy, training and support, and secure payment and settlement system. If you are a seller who is interested in expanding your business, you may consider opening a store on Jumia and promoting your products to the huge consumer market in Africa.