The rapid development of the Lazada platform has made it one of the largest shopping websites in Southeast Asia. Therefore, many domestic companies also hope to develop their businesses on this cross-border e-commerce platform. However, success on the Lazada platform requires understanding its marketing strategy. So what is Lazada’s marketing strategy?
First, Southeast Asian countries have different religious beliefs, languages and living habits. These cultural differences prevent merchants from selling in all countries. Therefore, in the operation process, merchants should consider the primary and secondary priorities, choose to sell in several key national sites, and deeply explore user needs. Through targeted operations, merchants can seize the top position in the market segment and gradually expand their influence.
Secondly, different minority languages are also a challenge. To solve this problem, sellers can first translate Chinese keywords into English, and then translate from English into minority languages. However, there are often differences in this translation process, and the translated keywords may not be the words searched by local buyers. In order to get more traffic, sellers should find the core keywords that meet the search habits of local buyers. For example, you can use the Qiyi Ke one-stop cross-border e-commerce solution to manually translate through local minority languages to generate content that is more in line with the reading habits of local people and avoid religious or ethnic taboos, thereby getting more traffic.
In addition, key attributes are also part of the search prompts. The conversion rate of attribute-based searches is 5 times that of other search prompts. Therefore, sellers should refer to the customer’s search keywords, ensure that the product title is related to the actual product, and use long descriptions to make the product description more attractive and influential.
Another important strategy is multi-store management. Cross-border sellers usually sell on multiple platforms and stores, but these platforms are not directly related, requiring sellers to manage them separately in a tedious manner. In order to improve work efficiency, sellers can use Qiyi Ke’s one-stop cross-border e-commerce solution to manage multiple platforms and stores with one click, and easily achieve one-click on-shelf and delivery management of products, so as to devote more time and energy to product selection and marketing.
In addition, it is also very important that product selection meets market demand. Whether it is a novice seller or an experienced seller, you should continue to conduct market research to select products that meet market demand. Only by deeply understanding the product can sellers better market and tap the market value of the product, so as to stand out and create a hit.
Finally, the Lazada platform has a variety of activities every year to help sellers get more exposure and traffic, and sellers should not miss these marketing activities. These activities can help sellers increase brand awareness, attract more consumers, and increase sales and performance.
In summary, understanding Lazada’s marketing strategy is essential to developing a business on the platform. By considering cultural differences in different countries, optimizing key attributes, and conducting multi-store management, product selection in line with market demand is also an important marketing strategy. For sellers, choosing products that meet market demand is the key to ensuring success on the Lazada platform.
Product selection in line with market demand means that sellers need to accurately grasp consumer preferences and needs, so as to choose suitable products for sale. Here are some strategies to help sellers select products to meet market demand:
1. Market research: Sellers should conduct in-depth market research based on the target market to understand the preferences, trends, and needs of local consumers. This can be achieved by observing the sales of competitors, topics and discussions on channels such as social media, and interacting with local consumers.
2. Product functions and features: Sellers should choose products with unique functions and features that can meet consumer needs and solve their problems. The innovation and practicality of the product are key factors in attracting consumers.
3. Price point and competitiveness: Sellers need to understand the pricing and competition of similar products in the market to determine the price point of their own products. When determining the price, factors such as product quality, brand awareness, and competitors should be considered, and competitive prices should be offered.
4. Product quality and brand reputation: Sellers should choose high-quality products and establish a good brand reputation. Consumers tend to buy high-quality and reliable products, so sellers should ensure that the selected products have good quality and performance, and provide good after-sales service.
5. Market trends and fashion trends: Sellers need to pay attention to the fashion trends and trends of the market so as to adjust product selection and sales strategies in a timely manner. Fashionable and trending products tend to have higher demand and sales volume in the market.
6. Customer feedback and evaluation: Sellers should pay close attention to consumer feedback and evaluation to understand their opinions and suggestions on products. This helps sellers improve their products, meet consumer needs, and improve product competitiveness.
In short, product selection that meets market demand is an important part of sellers’ successful marketing on the Lazada platform. By conducting market research, selecting products with unique functions and features, determining competitive prices, focusing on product quality and brand reputation, paying attention to market trends and fashion trends, and listening to consumer feedback and evaluations, sellers can better meet consumer needs and increase sales and performance. In the product selection process, sellers can also use tools and platforms such as Qiyike, a one-stop cross-border e-commerce solution, to obtain market data and trend analysis, so as to make more informed product selection decisions.