The purpose of Lazada store operation is to make a profit, and the final profit is affected by many factors. Sellers are often confused when determining product prices and are unclear about how much profit a single item in a Lazada store should usually maintain. In the operation of a Lazada store, only when the gross profit margin of a product exceeds 40% and the net profit margin exceeds 30%, can the product be considered to have development value. So, which product has the highest profit in a Lazada store?
1. Health and beauty:
Since more than 60% of customers in Lazada stores are women aged 25 to 35, there is a great demand for health and beauty products. This category is currently growing rapidly, so investing in this field can obtain relatively high profits.
2. Consumer electronics:
After the outbreak of the epidemic, consumer electronics products have become particularly popular. Accessories such as power banks, Bluetooth speakers, smart wearable devices, and smart home devices are highly sought after, and investing in these product areas can obtain certain profits.
3. Outdoor products:
As a subtropical country, Southeast Asia has always had a high demand for outdoor products. Bicycles, camping and fishing are the three most popular categories. In addition, water sports, photography sports, diving equipment, inflatable boats, kayaks, waterproof bags and waterproof backpacks also have the opportunity to obtain high profits.
4. Maternal and child products:
Maternal and child products have always been the best-selling categories on the Lazada platform, especially diapers are very popular in Malaysia. Data shows that diapers sold on the Lazada platform account for 5% of the total sales of diapers in Malaysia. In addition, the sales of maternal and child clothing, baby care products and baby toys are also considerable.
Maternal and child products have always been the best-selling categories on the Lazada platform, especially diapers are popular in Malaysia. According to data, diapers sold on the Lazada platform account for 5% of the total sales of diapers in Malaysia. This shows the great market demand for maternal and child products in the region.
In addition to diapers, the sales of maternal and child clothing, baby care products and baby toys on the Lazada platform are also considerable. These products meet the needs of young parents for their children’s daily life and play needs.
Malaysian families have a very high demand for maternal and infant products, so operating this category of products in Lazada stores can obtain higher profits. Sellers can pay attention to the latest market trends and consumer needs, and provide high-quality and competitive products to attract more customers. At the same time, reasonable pricing and effective marketing strategies are also the key to successfully operating maternal and infant products.
In general, maternal and infant products are one of the best-selling categories on the Lazada platform, and are particularly popular in the Malaysian market. Sellers can seize this opportunity to provide high-quality products and services to obtain higher sales and profits.
For sellers who are new to the industry, when choosing Lazada products, it is recommended not to choose products with fierce competition because there is no competitive advantage. Instead, you can choose products with relatively less competition or products in the blue ocean market to get orders faster.
When it comes to products that dare not be easily stocked, the first two situations that come to my mind are: products with low repurchase rates and multiple single product SKUs, such as clothing and footwear. The sales variability of these products is high, so they need to be considered carefully.
In summary, sellers are expected to refer to the above four relatively high-profit products when choosing products, and pay attention to the fact that there are two types of products in Lazada stores: traffic-generating products and profit-generating products. Traffic-generating products usually have lower profits and may even result in losses. The key to opening a store is to make more profits, so you need to pay attention to this when choosing products.