On Ozon, buyer reviews are crucial to product performance and sales. Here are some important information about Ozon buyer reviews and suggestions on how to improve product performance and deal with reviews:
1. Why is it important?
Ranking and visibility: Products with reviews are usually ranked higher in search results and will also appear in the Google and Yandex purchase sections, which increases product visibility.
Attract attention: Products with reviews are more likely to attract buyers’ attention, and they are more inclined to view and purchase these products.
Customer loyalty: Products with positive reviews are expected to attract more loyal customers, who are more likely to place orders again within a week.
Provide additional information: Reviews often contain additional information about the product, such as photos, which helps other buyers make choices among different search results.
Increase shopping cart conversion rate: Products with reviews are usually more likely to be added to the shopping cart than those without reviews.
2. Review handling suggestions.
Analyze reviews of cancelled products: For cancelled products, carefully analyze reviews to better understand customer expectations and meet them. This helps to increase customer loyalty and boost sales.
Respond to reviews quickly: If a customer leaves a review when canceling an order, respond as quickly as possible. This can help maintain the buyer’s trust in your store or make the buyer make another choice in the product.
Respond to defects: If a review points out a defect in the product or service, take action as soon as possible. For example, stop selling the defective batch, improve the packaging, change the delivery service, or correct the error on the product card.
Avoid future problems: By addressing the review, you can avoid future order cancellations, additional logistics costs, and bad reviews on the product card.
Handle negative reviews: If a negative review comes in, address and correct the problem as soon as possible. Reviews can influence other buyers’ purchasing decisions, so it is important to address the problem in a timely manner.
Point Review Tool: Use Ozon’s “Point Review” tool to incentivize buyers to share their shopping experiences. With point reviews, you can encourage buyers to share positive reviews.
Collect enough reviews: Try to collect at least 10 reviews about the product. This will help increase the sales and appeal of the product.
By properly handling and responding to reviews, you can improve product performance, increase sales, and build a good reputation, thereby attracting more buyers to choose products. Ensure that products perform well on Ozon to achieve greater success.