Every merchant wants to have their products ranked at the top of the platform search page, so everyone is desperately dealing with “precise keywords”, “broad keywords” and “long-tail keywords” every day, but often ignores the most basic and most important… Therefore, many sellers will find that the settings they have made with great effort not only have no effect, but also make their products disappear from the search page! If consumers can’t search for your products, how can there be sales? Today, Dandanjiang will talk about this issue…
All sellers know that in addition to keywords, a SKU must appear on the homepage of the search page. It is also based on detailed algorithms in the background, such as product reviews, prices, logistics, and pages, etc. The details are very complicated. Dandanjiang will now share with you the simplest way to ensure that your product listing will not disappear in the search results.
1. Listing needs to find its own category
When merchants create new products, Newegg requires merchants to choose the category of the product themselves, in order to accurately match customers when searching and improve the shopping experience.
For example, if you search for Chair, the website will automatically match related categories, such as Gaming Chair and Office Furniture. If your product is not accurately placed in the relevant category, your product will not appear in the search results.
So how do you know which category your product should be placed in? In order to standardize the category division of Newegg International Mall, Newegg has specially prepared a category table for merchants for reference. Specific download path: Log in to Seller Portal > question mark in the upper right corner > Enter the Help Center, click the link to download “Navigation List/Taxonomy Guide” in the navigation bar on the left.
2. Listing requires accurate attribute positioning
The accurate selection of categories determines whether the listing appears in the search results, and the accurate filling of attributes determines how quickly your listing enters the customer’s eyes.
Everyone has had online shopping experience. The search results are usually N pages. In order to narrow down their choices or find their favorite things faster, customers often use the filtering conditions on the left to filter out unqualified products.
Still taking Chair as an example, in order to save time and effort, customers will select products by filtering whether it is a new product, price, material, whether there are armrests and other characteristics. Therefore, more attribute values can make your products more quickly visible to customers and increase conversion rates. So, where are the attribute values on the right set?
Log in to Seller Portal > Manage Items > Item List List), click the pencil in front of the product list to enter the Detail Information interface to modify or supplement.
The most complicated things often start from the simplest. I hope that everyone will have a more comprehensive understanding of the search results through this sharing and make corresponding adjustments and improvements to their own listings.